11.05.2012
4 Best of Activation Awards
Last night we went home with 4 massive BOA awards. The Advertiser's Jury handed out Bronze for 'Kaaiengedicht' and Silver for Dinnertime. The Creative Jury awarded Gold to 'Dinnertime', and the Press Jury gave its Coup de Coeur to 'Kaaiengedicht'.
Watch the casemovies of the award-winning cases here.
27.04.2012
Working for 492.000 people deserves a prize
At the BVIC congress our employer branding campaign for the city of Antwerp was awarded 'Best Internal Employer Brand campaign of the Year'. The campaign was chosen for its strong strategy and its authentic message.
The main insight for this campaign is that when you work for the city of Antwerp, it's not the city, but its the 492.000 citizens that are your actual employer. It's them you are actually working for. How's that for adding value to your job?
26.02.2012
hetkanindecombo
Opel launched the new Combo, a lightweight transporter with cargo space up to 1000 kg. The best in its category. To prove the spaciousness of the cargo hold we decided to set up an interactive experience: it's possible inside a Combo.
On www.hetkanindecombo.be people could challenge Opel's Combo crew with whatever challenge popped to their heads: a horse, stagediving, play a game of tennis, a lion, do a ballet performance, ...
During the 4 day challenge 892 challenges where entered. 22 challenges were accepted and could be followed through a livestream. Only one challenge was not possible inside a Combo.
15.02.2012
Carlo VS Juan
What makes Come a casa so delicious? Two farmers, Carlo from Italy and Juan from Spain, are fighting over it. Carlo says it's his fresh tomatoes. Juan claims it's his zucchinis. In our new Come a casa tv saga, Carlo and Juan argue why they are right.
13.02.2012
Men think about it every 7 seconds
Cycling. Every 7 seconds. Therefore Het Nieuwsblad designed 'De Wielergids' (cycling guide). So men can read about cycling every time they think about it.
We created radio commercials to promote 'De Wielergids' which will be enclosed in Het Nieuwsblad on February 15.
08.02.2012
“De Tafel” on a road trip through Belgium
This year, "De Tafel", a handmade wooden table, will travel around the country to bring people together for a tasty meal. "De Tafel" will stop at unique places in Belgium and offer delicious Come a casa meals to 10 lucky people.
Every new location will be launched on Facebook and on the Come a casa website. For its first gathering, which will be a Valentine dinner, Come a casa asked people were they wanted "De Tafel" to stop. In less than a week over 600 requests were made.
03.02.2012
New Come a casa website
We developed a new website for Come a casa. The site lets visitors explore the different aspects of the brand: sociability, good food, fresh ingredients, real people.
By combining full-screen photos and video shots with functionality, brand activation and social media elements, a new online immersive experience. But don't believe us, go and see for yourself: www.comeacasa.be
26.01.2012
A delicious new client
After a strategic and creative pitch we were selected to promote the Flemish Bakers (VLAM) for the next three years. To celebrate we are planning a party with excessive amounts of croissants, 'koffiekoeken' and bread, in 20 different shapes and flavours.
Our first campaign will be launched in April 2012.
05.01.2012
Lampiris recycles advertising campaigns
If you are a supplier of green energy, you want your advertising to be equally eco-friendly. Therefore we printed our new campaign for Lampiris on old advertising campaigns of other brands.
The result: 100% recycled advertising for 100% green energy.
29.12.2011
Lampiris and Velo make Antwerp greener
Green energy provider Lampiris wants to make Antwerp a greener city by promoting its 100% green energy. What better way to do this than by using the Antwerp public bikes (Velos) to generate energy to light up our campaign message.
Special billboards were designed and Velos were placed in front of them. People could step onto the bikes and light up the billboards simply by cycling.
28.12.2011
Opel claims the Brussels Motor Show
During this year's Brussels Motor Show ('Autosalon') Opel has nothing to fear. The brand is so sure about its conditions and proud of its models that it simply took over the 'Autosalon', by naming it the 'Opelsalon'.
And what about other car brands? Well, Opel has saved them a spot at the Opelsalon. So it is easier for you to compare and see for yourself that Opel has in fact the best conditions.
06.12.2011
A special award for ‘Thank you for not speeding’
Awards are like your children: you love them equally, but secretly one is always a bit special to you. We have received many awards for 'Thank you for not speeding' but the one we received today is a special one.
The Organization for Parents of Child Victims of Traffic Accidents gave us the 'Sinterklaas' award. This prize rewards inititatives for better traffic safety. Each year in Belgium, almost 350 young people under the age of 26 die in traffic accidents. OVK has over 1500 members throughout Belgium, all of whom are family members of a child who has died in an accident. And this is only the tip of the iceberg. For more information about the association: www.ovk.be.
28.11.2011
GOLD FOR ANTWERP
Thank you for not speeding (city of Antwerp) was awarded with a Gold IMC Award!
The IMC European Awards reward the best activation campaigns in Europe. Not only did we receive gold, we took home the largest prize ever (35cm!). Literally a huge honour for us and for our client.
15.11.2011
Good news! Two new clients: Het Nieuwsblad & NIBC Direct
We're very happy to announce that we'll be doing sweet things for two great, new clients: Het Nieuwsblad and NIBC Direct bank.
Since it has been buzzing in our offices lately, we're looking for new account colleagues to join our troops. The challenge? Book a date with our account directors Petra De Roos (petra.de.roos@ldv.be) or Ann Hostens (ann.hostens@ldv.be) and convince them of your unseen skills.
Oh, by the way. More exciting news coming up soon!
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