4 Best of Activation Awards

11.05.2012

4 Best of Activation Awards

Last night we went home with 4 massive BOA awards. The Advertiser's Jury handed out Bronze for 'Kaaiengedicht' and Silver for Dinnertime. The Creative Jury awarded Gold to 'Dinnertime', and the Press Jury gave its Coup de Coeur to 'Kaaiengedicht'.

Watch the casemovies of the award-winning cases here.

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Working for 492.000 people deserves a prize

27.04.2012

Working for 492.000 people deserves a prize

At the BVIC congress our employer branding campaign for the city of Antwerp was awarded 'Best Internal Employer Brand campaign of the Year'. The campaign was chosen for its strong strategy and its authentic message.

The main insight for this campaign is that when you work for the city of Antwerp, it's not the city, but its the 492.000 citizens that are your actual employer. It's them you are actually working for. How's that for adding value to your job?

 

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Living in Antwerp

16.04.2012

Living in Antwerp

Living in Antwerp is great. To promote the city as the best place to live, start a family or raise your kids, we created two parallel TV commercials about the lives of Johan and Tinne, and how they met in Antwerp.

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Het Nieuwsblad gets everyone to ride a bike

16.04.2012

Het Nieuwsblad gets everyone to ride a bike

Het Nieuwsblad launches cycling routes with the best hotspots in Flanders. Navigating through the countryside was never this easy. Everyone can do it. 

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LDV United and Lampiris bury Humo

13.04.2012

LDV United and Lampiris bury Humo

We keep our campaigns for Lampiris as green as the energy they provide. Therefore the next cover of Humo will be 100% plantable, full of flower seeds.

If all readers plant their Humo cover, Belgium will be 3,5 hectares greener. 

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The one thing Germans are really good at

28.03.2012

The one thing Germans are really good at

We created new radio commercials for the Opel Corsa, highlighting the one thing Germans are really good at: building superior cars.

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hetkanindecombo

26.02.2012

hetkanindecombo

Opel launched the new Combo, a lightweight transporter with cargo space up to 1000 kg. The best in its category. To prove the spaciousness of the cargo hold we decided to set up an interactive experience: it's possible inside a Combo.

On www.hetkanindecombo.be people could challenge Opel's Combo crew with whatever challenge popped to their heads: a horse, stagediving, play a game of tennis, a lion, do a ballet performance, ...

During the 4 day challenge 892 challenges where entered. 22 challenges were accepted and could be followed through a livestream. Only one challenge was not possible inside a Combo.

 

 

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Carlo VS Juan

15.02.2012

Carlo VS Juan

What makes Come a casa so delicious? Two farmers, Carlo from Italy and Juan from Spain, are fighting over it. Carlo says it's his fresh tomatoes. Juan claims it's his zucchinis. In our new Come a casa tv saga, Carlo and Juan argue why they are right.

Follow Carlo and Juan on the Dutch or French Facebook page 

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Men think about it every 7 seconds

13.02.2012

Men think about it every 7 seconds

Cycling. Every 7 seconds. Therefore Het Nieuwsblad designed 'De Wielergids' (cycling guide). So men can read about cycling every time they think about it. 

We created radio commercials to promote 'De Wielergids' which will be enclosed in Het Nieuwsblad on February 15.

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“De Tafel” on a road trip through Belgium

08.02.2012

“De Tafel” on a road trip through Belgium

This year, "De Tafel", a handmade wooden table, will travel around the country to bring people together for a tasty meal. "De Tafel" will stop at unique places in Belgium and offer delicious Come a casa meals to 10 lucky people.

Every new location will be launched on Facebook and on the Come a casa website. For its first gathering, which will be a Valentine dinner, Come a casa asked people were they wanted "De Tafel" to stop. In less than a week over 600 requests were made.  

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New Come a casa website

03.02.2012

New Come a casa website

We developed a new website for Come a casa. The site lets visitors explore the different aspects of the brand: sociability, good food, fresh ingredients, real people.

By combining full-screen photos and video shots with functionality, brand activation and social media elements, a new online immersive experience. But don't believe us, go and see for yourself: www.comeacasa.be 

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A delicious new client

26.01.2012

A delicious new client

After a strategic and creative pitch we were selected to promote the Flemish Bakers (VLAM) for the next three years. To celebrate we are planning a party with excessive amounts of croissants, 'koffiekoeken' and bread, in 20 different shapes and flavours. 

Our first campaign will be launched in April 2012.

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Lampiris recycles advertising campaigns

05.01.2012

Lampiris recycles advertising campaigns

If you are a supplier of green energy, you want your advertising to be equally eco-friendly. Therefore we printed our new campaign for Lampiris on old advertising campaigns of other brands.

The result: 100% recycled advertising for 100% green energy.

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Het Nieuwsblad Sportkalender

02.01.2012

Het Nieuwsblad Sportkalender

Men don't need agendas or complicated planning tools that stick to their refrigerator. Once they have their copy of the "Sports Calendar", they know exactly which dates to save.

Check out our tv and radio commercials for the "Sports Calendar".

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Lampiris and Velo make Antwerp greener

29.12.2011

Lampiris and Velo make Antwerp greener

Green energy provider Lampiris wants to make Antwerp a greener city by promoting its 100% green energy. What better way to do this than by using the Antwerp public bikes (Velos) to generate energy to light up our campaign message.

Special billboards were designed and Velos were placed in front of them. People could step onto the bikes and light up the billboards simply by cycling.

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Opel claims the Brussels Motor Show

28.12.2011

Opel claims the Brussels Motor Show

During this year's Brussels Motor Show ('Autosalon') Opel has nothing to fear. The brand is so sure about its conditions and proud of its models that it simply took over the 'Autosalon', by naming it the 'Opelsalon'.

And what about other car brands? Well, Opel has saved them a spot at the Opelsalon. So it is easier for you to compare and see for yourself that Opel has in fact the best conditions.

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Sunweb lets the sun do the talking

28.12.2011

Sunweb lets the sun do the talking

Sunweb offers the best deals for a holiday in the sun. So for our latest radio commercials we decided to cast the Sun to talk about the Sunweb offers.

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NIBC DIRECT launched in Belgium

27.12.2011

NIBC DIRECT launched in Belgium

There is a new bank in Belgium. And it is ready to change the way we think about banks.

The launch campaigns confronts Belgian people with the odd ways in which other Belgian banks treat their customers.

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Silver and Bronze

07.12.2011

Silver and Bronze

We received Silver at the Eurobest Awards for 'Dinner Time' (Come a casa) and Bronze ath the Epica Awards for 'Lie detector' (Kia)!

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A special award for ‘Thank you for not speeding’

06.12.2011

A special award for ‘Thank you for not speeding’

Awards are like your children: you love them equally, but secretly one is always a bit special to you. We have received many awards for 'Thank you for not speeding' but the one we received today is a special one.

The Organization for Parents of Child Victims of Traffic Accidents gave us the 'Sinterklaas' award. This prize rewards inititatives for better traffic safety. Each year in Belgium, almost 350 young people under the age of 26 die in traffic accidents. OVK has over 1500 members throughout Belgium, all of whom are family members of a child who has died in an accident. And this is only the tip of the iceberg. For more information about the association: www.ovk.be.

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Wir leben Opel

29.11.2011

Wir leben Opel

We are proud to announce that Opel Belgium is our new client. After 40 years of working with the same advertising agency, Opel Belgium is ready to breathe new life into the brand. And so are we.

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GOLD FOR ANTWERP

28.11.2011

GOLD FOR ANTWERP

Thank you for not speeding (city of Antwerp) was awarded with a Gold IMC Award!

The IMC European Awards reward the best activation campaigns in Europe. Not only did we receive gold, we took home the largest prize ever (35cm!). Literally a huge honour for us and for our client.

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Caution: clean floor

21.11.2011

Caution: clean floor

The new 'cleaner streets' campaign for the city of Antwerp was launched this weekend.

We used the typical 'caution, wet floor' signs to ask Antwerp citizens to keep the streets clean.

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Beautiful trash cans in Antwerp

17.11.2011

Beautiful trash cans in Antwerp

There are 2.800 trash cans in Antwerp. To motivate people to use them, we asked a dozen Antwerp artists to design a sleeve for them.

 

 

Antwerp city employees turned it into a teambuilding event and gave every trash can an overnight make-over.

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Good news! Two new clients: Het Nieuwsblad & NIBC Direct

15.11.2011

Good news! Two new clients: Het Nieuwsblad & NIBC Direct

We're very happy to announce that we'll be doing sweet things for two great, new clients: Het Nieuwsblad and NIBC Direct bank

Since it has been buzzing in our offices lately, we're looking for new account colleagues to join our troops. The challenge? Book a date with our account directors Petra De Roos (petra.de.roos@ldv.be) or Ann Hostens (ann.hostens@ldv.be) and convince them of your unseen skills. 

Oh, by the way. More exciting news coming up soon!

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