31.08.2010
Guilty by association
We proudly welcome Sam De Vriendt as Associate Creative Director and creative partner of CD Kristof Snels.
Sam is a philosopher and a philologist, so we guess he likes to think and write. In fact, that’s what he did being a praised copywriter at Duval Guillaume Antwerp for 8 years and then at Openhere for 3 years.
Now he will use that experience to help us create yet more fans for our brands. And as soon as he walked in, the first fan Sam created was … himself.
MORE
10.08.2010
We’re looking for a fine INTERACTIVE DESIGNER
Are you an interactive designer eager to work on front-end designs and interactive concepts that make the world a whole lot brighter?
Then you might be the man or woman we are looking for.
Full job description:
http://www.ldv.be/job/VacatureLDV.pdf
MORE
09.07.2010
True or false?
The 7 year warranty Kia offers to all its customers sounds too good to be true. Therefore we submitted Benoît Morrenne (CEO KIA Belgium) to a lie detector interrogation and made him answer questions about the warranty.
MORE
21.06.2010
High expectations
To promote the Tall Ships Races in Antwerp we did what we first thought to be impossible: create a tv commercial about the Tall Ships Races, without having any real large ships to film.
This summer the city of Antwerp will be welcoming the Tall Ships Races. With no ships to shoot, we used shadows and created the illusion of tall ships sailing into the port of Antwerp.
MORE
20.06.2010
Sire, how do you like your steak?
Seven students at HUB hope to find out soon. They're goal: a BBQ in the royal gardens of king Albert II. In their quest for Laken, they get the full support of HUB.
Whatever you want to achieve, HUB wants all of its students to go for it. Even if it includes opening the royal gates for a bunch of hungry students.
MORE
10.06.2010
Top topical Mijn Restaurant!
We created a top topical for the final episode of Mijn Restaurant!. Tonight everyone will be hooked to the screen. Even vegetarians will be getting goosebumps.
MORE
08.06.2010
The Fine Art of Writing Copy
Our copywriter and direct mailing specialist Johan-Lou Verwimp came in second during “De Gouden Veer” ceremony 2010.
“De Gouden Veer” is a prestigious prize awarded to sublime writing. Johan-Lou received an honourable mention for ‘Black Music’, a direct mailing he created for De Standaard. The letter mixed the features of the newspaper with song titles of the free cd-box ‘Black Music’ the prospect received when he subscribed to the paper.
MORE
25.05.2010
Skip the middleman
Would you pay someone to comb your hair when you can easily do it yoursefl? So why pay someone to book your trip?
We made two new radio commercials to promote online bookings on Sunweb.be and skip the middleman.
MORE
18.05.2010
Advertising on bank statements
A scoop for De Standaard: advertising on bank statements.
To communicate the new editorial series “Geld maakt gelukkig” (Money makes people happy), De Standaard transferred 1 Euro to the bank account of a selection of 3000 loyal subscribers, with the cryptic message: “Money makes you happy, now in De Standaard”.
A direct mailing for 1 Euro, how interesting is that?
MORE
06.05.2010
Two Best of Activation Awards for Come a casa
"The biggest family in Belgium" for Come a casa received a Silver Best of Activation award from the Advertisers Jury and a Bronze granted by the Creative Jury.
Discover "The Biggest Family in Belgium" here: http://www.ldv.be/news/come-a-casa-the-biggest-family/
MORE
03.05.2010
Silver INMA Award for De Standaard
Last week De Standaard was awarded a Silver INMA award for the 'Photography' campaign. During the award ceremony, that took place in New York, De Standaard came in second in the category 'Brand Awareness Across Platforms'.
The INMA Awards are the global newsmedia industry's premier competition, rewarding excellence in marketing.
Discover our 'silver' campaign here: http://www.ldv.be/news/de-standaard-photography/
MORE
20.04.2010
Meet the new guy
We proudly present: Maarten Fuchs, our new account executive. He’s new, he’s young and full of energy to handle all kind of jobs with his perfect smile.
When asked what he would like to share with the world, he replied ‘I’d rather jump and fall, than never jump at all!’. Let’s hope we can keep him away from our terrace…
MORE
20.04.2010
We’ve got a new two-in-one
Sounds like cheap promotalk for a shampoo-conditioner. But when talking about the curly-headed Liesbeth, it’s utterly true.
Liesbeth Haesevoets combines art direction with brand activation. Turns bright strategy into clear-eyed must-sees and must-do’s. Should be the perfect alchemy to create more and more fans for our brands.
MORE
19.04.2010
HUB supports Lukas
Lukas has a dream: going on a date with Erika Van Tielen. Through radio and on www.gaervoor.be he tries to convince her of his boyfriend potential.
HUB encourages students to live their dreams. Even if it involves going on a date with Erika Van Tielen.
MORE
15.04.2010
What is green and cheap?
Tom Boonen laughing after Paris-Roubaix? A dollar? Heineken? Snot? These are just some of the 600 answers that came in de first 2 days.
The real answer is of course the green electricity from Essent: 100% green and 25% cheaper than the standard offer from market leader Electrabel.
A radio commercial with Frank Focketyn leads people to the website where they can post their funniest answer to the question "what is green and cheap?". They can win 3 years of free green electricity from Essent.
MORE
08.04.2010
De Standaard Congokrant
On 24 April De Standaard publishes the Congokrant, a unique theme newspaper on the relationship between Belgium and Congo. With each Congokrant you'll receive a free entrance ticket for the Africa Museum in Tervuren.
Several Belgian and Congolese public figures, such as Marc Reynebeau, Zap Mama and Ronny Mosuse, talk about the connection between both countries, after 50 years of Congolese independence.
MORE
29.03.2010
Back to the nineties
This week MNM goes back to the nineties. Back to when discmans and mmmbop actually meant something.
MORE
17.03.2010
And the nominees are ..
We were pleased to hear that 'the Steamy Room' campaign for Pearle Opticians got nominated for the Spinawards. The campaign will be judged in the category 'Best online campaign'. Next week we will be presenting the case in Amsterdam to convince a specialist jury. fingers crossed.
The Spinawards is an annual event that crowns the best online campaigns, innovations, e-technolgies, mobile platforms, ... Initially only dutch agencies were allowed to subscribe campaigns, this year the competition is open for belgian agencies too.
MORE
10.03.2010
HUB supports Zonder Planeet
A young rock band, yearning to perform during Belgian's largest rock festival Rock Werchter, decided to take a chance at reaching their goal. They asked Herman Schueremans.
HUB encourages students to go for whatever they want to achieve in life. Even if it involves convincing Herman Schueremans.
MORE
08.03.2010
GoeieMNMorgen!
Every good day starts with a good morning.
And the best way to have a good morning, is to make it a goodMNMorning.
(Behind the scenes : http://www.flickr.com/photos/47813928@N05/)
MORE
04.03.2010
We’re nominated!
We're proud. Our campaign for De Standaard Photograpy has been nominated for the INMA Awards 2010. And our campaign The Steamy Room for Pearle is nominated for the World Retail Awards.
Check out the nominated campaigns:
http://www.ldv.be/news/de-standaard-photography/
http://www.ldv.be/news/pearle-steamy-room/
MORE
24.02.2010
Yes, we Kanne (vv)!
TV advertising remains a strong medium to make your brand famous. But rather than taking this at face value, we proved it by putting an unknown local football team on the map.
For our client vmmtv, we joined forces with Kanakna to demonstrate the power of TV advertising.
MORE
18.02.2010
How to make a girl go wild
Guys, don't take this personally, but when it comes to going on a trip with the girls, we tend to go a little crazy.
Listen to MNM radio and you can win a trip to Egypt with three friends. If you're a girl, that is. Because on this Girls Only Trip, there are no boys allowed. But what will the boys do while you're away?
MORE
04.02.2010
Do it yourself…
...and save a lot of money.
Booking a trip without a middleman is easy. Book on Sunweb.be and discover how useless a middleman can be.
By booking on Sunweb.be you can choose from a broad selection of destinations and hotels but you don’t have to pay the middleman to book them for you.
MORE
01.02.2010
KIAger
KIA is still the only car brand that offers 7 years of warranty. Therefore your KIA will keep on looking at its best. But will you hang on to your good looks, even after 7 years and more?
Accelerate your aging process and find out what you'll look like in the years to come.
MORE
04.01.2010
Football for a better world
During the Christmas weekend (December 26 and 27) all Jupiler Pro League teams played not only to gain three points, but for a better world. We designed a special logo that was printed onto the shirts of all Pro League teams.
The Jupiler Pro League established a new social brand "Our Goal - A Better World" to contribute to banning racism and social lock-out from football. The Better World-shirts were auctioned and the revenues were given to SOS Kinderdorpen and Open Stadion, together with 1 euro per sold ticket for the matches on December 26 and 27.
MORE
27.11.2009
A right, not a privilege
Having meaningful leisure activities may seem obvious, but how would you spend your free time if all the good stuff wasn't available for you?
We created a campaign for "Hart voor Handicap", an organization that supports projects for disabled persons. This year's theme is "meaningful leisure activities are a right, not a privilege".
MORE
18.11.2009
MNM LIKES OUR SOUND
“There was an instant chemistry between LDV and MNM”, Peter Claes (Marketing Manager VRT) said.
“I’m convinced we’ll have a Big Time together”, Harry Demey replied.
A match made in heaven.
After the Big Party, the big work started. Our first campaign soon on this website.
MORE
23.10.2009
Play…Pubmate of the month!
Since last year's Advertiser Personality Paul Daels made it to this month’s Pub Centerfold, everyone wants to become this year’s hottest advertiser.
But while everyone is busy nominating their favourite advertiser of 2009, we’re just trying to figure out what we’ll make him or her do next year...
MORE
21.09.2009
A zebra and a turtle for safer roads.
Zeppe & Zikki are the new spokespersons for Levenslijn, the road safety foundation of VMMa. Unlike former celebrity endorsers, Zeppe & Zikki always respect traffic rules.
Zeppe & Zikki sing their love for zebra crossings in their first hit single. And with a Zeppe & Zikki reflective jackets you are visible from far, very very very far.
MORE
14.09.2009
NEW BIZ
We're very pleased to welcome three new clients: vmmtv, Heylen and Brussels Jazz Orchestra.
09.09.2009
THE BIRDS AND THE BEES
To talk about safe sex, we went back to basics: the birds and the bees.
Safe sex doesn't have to be hammered in by shocking Hitler ads. For Sensoa, we turned to old school sex education: tell and sell it with birds, bees and - of course - condoms.
MORE
07.09.2009
SHOW THEM THE MONEY
When you give discounts, this is what really counts: the money people save.
A discount of 37 percent on your car: can you imagine how much money that is? Yes, you can. We put all the banknotes on the table for this ad we created for KIA Luxemburg.
MORE
28.08.2009
New creative team
We proudly present: Dennis Vandewalle (copywriter) and Dries De bruyn (art director).
They're new, they're young and when asked what they would like to share with the world, they replied "The milk has gone bad". Food for thought.
MORE
10.08.2009
Don’t let dinner spoil your evening
Have a great evening, regardless of what you had for dinner. Rely on Frisk Extra Strong.
We all love a good meal, but we don't want people to be able to tell what we had for dinner. Frisk Extra Strong neutralizes bad breath, so you can enjoy the rest of your evening.
MORE
27.07.2009
IDA HELPS YOU FIND YOUR TENT
Sorry guys, you no longer have alcohol as an excuse for ending up sleeping in the wrong tent (next to the wrong blonde).
For our new client iDA (alcohol and drugs prevention) we handed out 3.000 giant balloons at Belgian festivals to help people reach their tent safely. Each balloon could be personalized. So if you still woke up next to the wrong boy or girl, you’ll have some explaining to do.
MORE
15.06.2009
Let’s talk business
True business men smoke cigars. True business students study at the HUB in Brussels.
In general, students in West Flanders are interested in a business career, but mostly only consider schools that are close to their homes. Therefore HUB stimulated them to come to the HUB Open Days using an aspirational cigar-shaped direct mailing.
MORE
10.06.2009
Gold Effie for De Standaard
"After 2 minutes I knew that onverantwoord interessant would do a great job for De Standaard", says Peter Vandermeersch, editor in chief.
Finally, 5 years later, we convinced the Effie jury. But even more important: "Onverantwoord interessant became much more than a baseline, it is now an attitude for the editorial and the commercial staff."
Oh, and for those who missed the award ceremony, we also made a little movie to explain why the Belgian Effie champion VVL/BBDO did not win an Effie award this year.
MORE
10.06.2009
Just like her mom
Tia Hellebaut is our national high jumping hero. She gave birth to a little daughter Lotte. If the baby has the talent of her mother, she will easily find the way to her crib.
MORE
03.06.2009
De Standaard spoils summer camps
It will probably ruin their summer camp, given the fact that it is an irresponsibly interesting (onverantwoord interressant) newspaper, but De Standaard is doing it anyway …
They offer all Scout, KSA, Chiro and other camp leaders a free subscription during their summer camp. And what’s more, everyone that subscribes can win 15.000 euro worth of camping equipment and supplies. No doubt they will need it.
MORE
01.06.2009
EAST FLANDERS. FOR EACH ONE OF US.
Some people in the province East Flanders like to be called a flierenfluiter, a kasseienbijter, a kreuzeneus or lots of other untranslatable things.
But no matter how different they all are, they are all a part of East Flanders. We made this very first image campaign to show how great it is to live, work, relax, party, … in East Flanders. And we hope all people from East Flanders can recognize themselves in the carpe diem feeling this campaign breathes.
MORE
29.05.2009
“Living in Antwerp” best corporate image film
Our “living in Antwerp” film has been awarded as best corporate image film at the Festival for Company Films.
The jury consisted of communication professionals, journalists and film director Lieven Debrauwer, former winner at the Cannes Film Festival.
MORE
27.05.2009
De Standaard in space
Belgian astronaut Frank De Winne goes back into space today. He leaves for 6 months International Space Station, only to investigate the effects of reading De Standaard in space. We wish him good luck.
22.05.2009
WE CREATE FANS FOR OURSELVES
A bad idea. That is what some people thought it would be if we were to advertise for ourselves. Shouldn’t an ad agency get all their advertising from the work they are doing for their clients? Well… yes, but: as an ad agency we happen to believe in advertising.
That is why we are doing it anyway. Because we believe it will work. Like it has worked for our fans… er, clients. And because they are used to enjoying our full attention, they refuse to testify to the success they have had in working with us. They just don’t like to share our expertise with too many new fans.
The first in a series of non-testimonials is with P. Vandermeersch from De Standaard. More beautiful people will follow in the coming weeks.
MORE
20.05.2009
TWO BRAND ACTIVATION AWARDS
Silver in the non-profit category for the “Baby Run” we invented for “Hart voor handicap” in December 2008. Bronze for the Red Bull soapbox race in the category long term brand activation cases.
12.05.2009
NATIONAL BRAND COMPETITION: A STARTLING SEQUEL
On May 8 and 9 we asked the respondents of our National Brand Competition how they feel about the Flemish political parties, 3 months after they first completed our survey. Guess what? The affair seriously affected Open VLD.
The love-votes for the brand dropped a striking 3,3% and the number of people that intent to vote for the party dropped 3,8%. But not only Open VLD suffers from the commotion around Vijnck. When you stir the category, the top brands usually suffer, while the challenger brands take advantage of the situation. We noticed CD&V also looses about 1,5% who originally intended to vote for them. Today’s thrilling scoop in De Standaard!
MORE
08.05.2009
RESULTS OF THE NATIONAL BRAND COMPETITION
Curious to know which brands have the most and the fewest fans? We investigated it for you! Click more for the results and some award ceremony pictures.
MORE
08.05.2009
CENTURY 21 RADIO
CENTURY 21 agents take time to really listen to your needs and wishes. When our agents listen, they understand. When they understand, you get what you want: to see only the properties that truly match your profile.
CENTURY 21 estate agents don’t sell houses, they sell homes. They understand that buying or selling a property isn’t just about money, it’s about emotions as well.
MORE
05.05.2009
DE STANDAARD - KNOW WHO YOU’RE VOTING FOR
Exciting times for newspapers. The elections are but a month away and politicians try to win our sympathy in every conceivable way. But LDV tries to convince you that it should take more than a pretty face or a familiar name to win your vote.
De Standaard will provide you with that ‘more’. What does De Standaard have to offer? The newspaper and its website, but also voting tests, special files, exclusive interviews and even the first ever (!) political speed dating opportunity. So nobody will have to rely on coincidence to determine his vote. Everybody will know.
MORE
05.05.2009
COME A CASA - THE BIGGEST FAMILY
Thinking about having children? Now would be a great time to go for it! Come a Casa plans to give away a genuine Italian lasagne party to the largest family in Belgium!
We don’t know what you’ll be doing on June 2, but families in Italy will gather around La Mamma’s generously set table to celebrate the country’s National Day.
Come a Casa, the brand that brings the taste of the south to your dining, is joining the party by looking for the largest family in Belgium. Until May 25, you can upload your family tree to www.degrootstefamilie.be.
MORE
04.05.2009
THREE CCB SHORTLISTS
The jury made its judgements – and LDV got on to three shortlists!
1) The Pearle online campaign with the head-bangers (“Sometimes it’s better to wear lenses.”)
2) The print campaign for Sister Jeanne De Vos (non profit organisation)
3) The radio campaign for Hagger Trippy for 2BE. (the one with the rabbits and Jerry Hagger).
More news on the CCB award night, June 5.
MORE
04.05.2009
BABYRUN NOMINATED AT TOP TOPICAL AWARDS
At the end of 2008, we helped to organize Babyrun. An awareness and fundraising event on behalf of Hart Voor Handicap, supported by De Standaard. The newspaper ad that pointed to the event is now nominated at the Top Topical Awards in the new category Non-Profit.
That’s right. Top Topicals are no longer just top topicals. They also want to honour newspaper ads that are creative on their own merit. Two categories: Profit and Non-Profit. The Babyrun ad will run against eight other, equally brilliant ads. The outcome of the race: Wednesday may 13th in Brussels.
MORE
01.05.2009
NEW BIZ
Don’t know about you, but we’re busy, busy, busy. We’re working on some great new biz projects: a campaign and corporate identity for Think Media Magazines, a tv commercial that will boost the image of Oost-Vlaanderen and a campaign for Novartis to raise awareness for high blood pressure.
22.04.2009
iDA - Don’t fool yourself
Think you need alcohol to loosen up? Maybe. Think you need alcohol to become more attractive and successful? Don’t fool yourself! In this campaign, LDV allows young people to see how stupid alcohol can make them look.
MORE
15.04.2009
PEARLE STEAMY ROOM
Sneaking into the locker rooms to peep at sexy girls and boys is probably something we’ve all dreamt about at some point in our lives. We made the fantasy a virtual reality at www.thesteamyroom.be.
The twist is that you’re wearing your glasses and need to wipe them constantly! LDV United created this online campaign to promote Pearle contact lenses.
MORE
10.04.2009
DE MORGEN LIKES LIVING IN ANTWERP
The decision to live in a city (or not) is often an emotional affair. So we designed a touching TV spot for the city of Antwerp, proving – in a typically modest way – that we have everything we need right here.
De Morgen placed our spot in its Top 5 for the first quarter of 2009, calling it warm and gorgeous. We couldn’t agree more.
It’s great to live and work in Antwerp. Trust us, we know. Everything is nearby: shops, playgrounds, buses and train stations, sports facilities, theatres. Exactly what young families are looking for.
MORE
08.04.2009
VERITAS - ETHNIC? OR BEACH?
Accessories are a great way to stand out from the crowd. Whether your style’s ethnic chick, beach diva or classy lady, Veritas can help you create the new you!
LDV United created print ads of a woman looking into a “magic” mirror and seeing her dull outfit transformed into a sparkling new look.
While global clothing shops have made fashionable outfits accessible to a wider public, they also make everyone look the same. Veritas gives women the opportunity to add a personal touch to mainstream clothing and set themselves apart.
MORE
01.04.2009
2BE - M!LF
Philippe Geubels (the Colruyt guy) and Jan Van Looveren (the one and only Joeri) are against “new men”. Their Man! Liberation Front has but one goal: spot sissies and transform them into real men.
To help the M!LF real men campaign, LDV United provided some useful tips and tricks, including:
The only time a woman should touch your car is when she cleans it
“I’m not asking for directions and proud if it!” bumper-stickers
“Make place for more beer” messages in public toilets
MORE
30.03.2009
KIA jobassurance
In these difficult economic times, KIA again showed it had “the power to surprise” by launching a job assurance scheme. If you buy a KIA and lose your job, the firm takes over your loan while you’re looking for a new position.
We worked out a nice brochure to insert in the newspapers with the optimistic feeling of “singing in the rain”.
MORE
19.03.2009
PEARLE TV
Escaping the harsh Belgian winter in South Africa, we made a new TV spot for Pearle. It shows how vanity and postponing your visit to an optician can have unpleasant consequences… for your wife.
Some people are too vain to admit their sight is getting worse, but we gave them three good reasons for visiting Pearle: you get good advice from skilled and professional opticians, you get value for money, and there’s a wide range of frames to choose from.
MORE
15.03.2009
DE STANDAARD ONLINE - IRRESISTIBLY INTERESTING
People act irresponsibly when they feel the urge to visit De Standaard Online. New print advertisements and billboards illustrate this.
154.039. That’s the average number of daily visitors to De Standaard Online in 2008. The site’s so irresistibly interesting that people will do anything to get the latest news.
MORE
04.03.2009
VERITAS - RETAILER OF THE YEAR
Veritas has been awarded Retailer of the Year 2009!
The Retailer of the Year award is judged on three criteria: the retailer must have developed a strong and identifiable concept for the year, enjoyed an important expansion in Belgium or abroad, and set itself apart from the competition with a specific and identifiable approach that delivers added value in the long term. So it’s a great one for Veritas to put on the mantelpiece.
MORE
03.03.2009
VTM - MIJN RESTAURANT! THE SEQUEL
Mijn Restaurant! is back and this time the rules – and the judges – are even more ruthless. To the battlefield!
Still ‘persona non grata’ in many restaurants after his harsh judgements on last year’s show, Peter Goossens was portrayed in the campaign as a true soldier of the kitchen, armed with carrot-bullets and a hand grenade (pomegranate?!).
MORE
01.03.2009
HUB GO FOR IT!
‘I have a dream,’ said Martin Luther King. ‘Go for it,’ says HUB – where anything is possible and any goal can be achieved. All you have to do is get up and go for it.
However, if you need an extra shove, we designed the one and only motivation smacker. You can use this hand-shaped gadget to motivate your friends and classmates. But please don’t use it on newborn babies. Or on your mother-in-law. She might actually like it.
MORE
10.02.2009
SAFER INTERNET
Fill in your name and cell phone number. Upload, download, publish, add friend, chat. We all give away personal information on the Internet. But for many youngsters, this kind of online exposure can put them at risk of cyber-bullying and other disturbing activities.
On Safer Internet Day (February 29 2009), the European Commission launched its first pan-European campaign for a more secure Internet. We created a commercial in 25 EC countries (+ Norway and Iceland) and a website where youngsters could learn about online dangers. “Stop cyber-bullying!” “Keep it fun, keep control”.
MORE
15.01.2009
KIA - NOW THAT’S TRUST
When you think about it, it’s quite normal for couples to choose their car dealer as a godfather for their child. When it’s a KIA car dealer, that is. After all, when someone offers you 7 years’ warranty on your car, he must be trustworthy.
KIA is the first and only car manufacturer to offer 7 years’ warranty – an offer so good, it even affects the way people feel about their car dealer.
We created three spots that tell showroom stories of people who confront their dealer with intimate revelations and odd requests due to the warranty.
MORE
28.11.2008
FRISK print
What do a slice of pizza, a hotdog and a glass of wine have in common? They’re delicious, OK, but what else? They tend to leave a bad taste in your mouth and give you bad breath – unless you add Frisk to the equation!
We designed a campaign showing a kind of mathematical equation to communicate that Frisk instantly neutralises bad breath. Even if you have some pizza, a glass of wine or a hotdog, you can add a Frisk to end up with fresh breath.
MORE
25.11.2008
PEARLE IS “BESTE WINKELKETEN VAN BELGIË”
In the Opticians category, Pearle is elected by the public “Best Store in Belgium” (thank you if you voted!)
The company also came second overall after Colruyt (which won for the second year running) and ahead of IKEA (winners in 2006).
That makes the people of Pearle happy and proud. And us too.
MORE