Ristorante del Grano is Best Belgian Event 2012
During the annual Belgian Event Awards, Ristorante del Grano received gold in the category 'best event' and was also given the title of 'Best Catering 2012'.
Ristorante del Grano was a open-air restaurant that was created to launch the new whole grain lasagnes of Come a casa. It was openend for 2 weekends and served a 5 course dinner to 400 guests.
To launch the new free sport magazine Fan! we asked Johan -Bossie- Boskamp to have the first copy signed by as many sport icons as possible. He had one day to do it and people could guess how many signatures he would be able to get.
The preparations could be followed online in several web episodes. The campaign was further supported by tv and radio commercials.
Universiteit Antwerpen goes behind the science on National Geographic
For our new client Universiteit Antwerpen we created Behind The Science, the first Flemish documentary on National Geographic Channel.
Behind The Science zooms in on five scientific domains Universiteit Antwerpen is currently working on. This is an exciting way of recruting new students and positioning the university. Behind The Science will be aired in Flanders and in the Netherlands. The first episode will be broadcasted on March 21.
New client: Museum Plantin-Moretus
In a competition against serveral other agencies we recently won a new client: the Plantin-Moretus Museum. The jury was charmed by our storytelling approach that unites past and present.
The new brand identity will be used in the next exposition. The first campaign will be launched shortly after the summer.
Antwerp, European Capital of Sport 2013
The city of Antwerp was awarded the title of European Capital of Sport. The jury was most impressed by the number of citizens participating in sport activitites (active or passive). Therefore, we launch the sport year by congratulating all Antwerp citizens.
We also created a label that will be used on all sport-related activities in 2013, including merchandising (e.g. clothing).
Royal attention for the Adam Fix
During this year's Brussels Motor Show Prince Filip and cycling legend Eddy Merckx were most fascinated by the OPEL Adam, a new urban car with unlimited personalization possibilities. And one ultimate option: a fully integrated FlexFix bike plus carrier.
Adding children's drawings to speeding fines makes drivers think about their behaviour. And it provided us with a great prize: bronze at the Eurobest Festival! Double win!
LDV wins four IMC awards
Our campaign 'Dinnertime', that was launched last year to help parents gather their children around the dinner table, received 3 bronze IMC awards (brand building, direct en innovative idea) and 1 silver (integrated).
London has her now
Our design maven Lotte is joining the renowned branding agency Landor for a month. Follow her story at http://londonhashernow.tumblr.com/
Lotte, we miss thee.
Bart Gielen, our new creative director
From January onwards, Bart Gielen will be creative director at LDV United. Expectations are high, but he will meet up to them for sure.
Speeding tickets & children’s drawings
Everyone who gets a speeding ticket in the city of Antwerp receives a fine. And a real children's drawing, asking the offender to please lower speed in the city center.
The pupils of the schools in Antwerp made these drawings during the lessons road safety.
An original and personal note to get offenders back on track.
How's that for emotional blackmail?
Opel countdown: 150 hours
We celebrated the 150th birthday of Opel with a special activation.
During 150 hours there were pretty insane conditions on all Opel models.
To make sure everyone knew, we did a giant national countdown. People were informed via tv spots, radio commercials, newspaper ads, bannering and digital signage.
How trashcans become hot spots again
Sensitizing teenagers is a hard thing to do. Certainly when it's about throwing garbage in bins.
That's when we created special wifi poles and put them right next to garbage bins. They were strategically put all over Belgium in the neighbourhood of schools where a lot of youngsters just hang out.
Everyone close to the bins could enjoy free wifi. We also designed a multiplayer mobile game to engage them even more.
A fun and smart way to put garbage bins back in the center of attention.
Come a casa presents a world premier
4.2 acres of field
6 months of preparation
20 tables in a breathtaking place
& 1 farmer waiting for high summer
Come a casa and LDV launch 'Ristorante del Grano', a unique open-air restaurant in the middle of an enormous country field.
Check out www.comeacasa.be and reserve a table for you and your friends. The main dish: the new Come a casa whole wheat lasagnas.
A lost & found campaign against littering
Last year we launched a campaign to make littering history. This year we dramatized the proposition even more by stating that there is no such thing as litter, only lost items.
After all, if littering is outdated, then everything people leave behind on public domain, was dropped accidentally and must be returned to them at once.
Het Nieuwsblad forecasts the weather
We developed an online experience to launch the new weather webapplication by Het Nieuwsblad.
With a 14 days forecast for 8 million places worldwide, it is a spectacular weather application. Therefore we created an equally spectacular launch campaign.
3 CCB awards
Last Friday we received 3 CCB awards. Silver & Bronze for Dinnertime (Come a casa) and Bronze for Kaaiengedicht (stad Antwerpen). Hats off to our teams!
Middelheimmuseum: new & improved
This weekend, over 40.000 visitors discovered the renewed Middelheimmuseum in Antwerp. Unlike other museums, the open-air Middelheimmuseum allows you to enjoy art in a relaxed, outdoor setting.
To launch the 'new' Middelheimmuseum, we focused on the leisure activities to highlight the uniqueness of the museum. Walking your dog, enjoying a picnic, children riding their bikes, ... it's possible only in the Middelheimmuseum.
4 Best of Activation Awards
Last night we went home with 4 massive BOA awards. The Advertiser's Jury handed out Bronze for 'Kaaiengedicht' and Silver for Dinnertime. The Creative Jury awarded Gold to 'Dinnertime', and the Press Jury gave its Coup de Coeur to 'Kaaiengedicht'.
Watch the casemovies of the award-winning cases here.
Fresh bread, your reason to get out of bed
In our first campaign for 'VLAM Bread', we claim the early morning as the best moment to get your freshly baked bread.
In a series of TV and radio commercials the new baseline "Brood van de bakker. Daarvoor word je wakker." ("Fresh bread, your reason to get out of bed") was launched. A new website www.versvandebakker.be was designed and launched as well.
Working for 492.000 people deserves a prize
At the BVIC congress our employer branding campaign for the city of Antwerp was awarded 'Best Internal Employer Brand campaign of the Year'. The campaign was chosen for its strong strategy and its authentic message.
The main insight for this campaign is that when you work for the city of Antwerp, it's not the city, but its the 492.000 citizens that are your actual employer. It's them you are actually working for. How's that for adding value to your job?
Living in Antwerp
Living in Antwerp is great. To promote the city as the best place to live, start a family or raise your kids, we created two parallel TV commercials about the lives of Johan and Tinne, and how they met in Antwerp.
Het Nieuwsblad gets everyone to ride a bike
Het Nieuwsblad launches cycling routes with the best hotspots in Flanders. Navigating through the countryside was never this easy. Everyone can do it.
LDV United and Lampiris bury Humo
We keep our campaigns for Lampiris as green as the energy they provide. Therefore the next cover of Humo will be 100% plantable, full of flower seeds.
If all readers plant their Humo cover, Belgium will be 3,5 hectares greener.