10.03.2010
HUB supports ambitious students
A young rock band, yearning to perform during Belgian's largest rock festival Rock Werchter, decided to take a chance at reaching their goal. They asked Herman Schueremans.
HUB encourages students to go for whatever they want to achieve in life. Even if it involves convincing Herman Schueremans.
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08.03.2010
GoeieMNMorgen!
Every good day starts with a good morning.
And the best way to have a good morning, is to make it a goodMNMorning.
(Behind the scenes : http://www.flickr.com/photos/47813928@N05/)
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04.03.2010
We’re nominated!
We're proud. Our campaign for De Standaard Photograpy has been nominated for the INMA Awards 2010. And our campaign The Steamy Room for Pearle is nominated for the World Retail Awards.
Check out the nominated campaigns:
http://www.ldv.be/news/de-standaard-photography/
http://www.ldv.be/news/pearle-steamy-room/
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24.02.2010
Yes, we Kanne (vv)!
TV advertising remains a strong medium to make your brand famous. But rather than taking this at face value, we proved it by putting an unknown local football team on the map.
For our client vmmtv, we joined forces with Kanakna to demonstrate the power of TV advertising.
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18.02.2010
How to make a girl go wild
Guys, don't take this personally, but when it comes to going on a trip with the girls, we tend to go a little crazy.
Listen to MNM radio and you can win a trip to Egypt with three friends. If you're a girl, that is. Because on this Girls Only Trip, there are no boys allowed. But what will the boys do while you're away?
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04.02.2010
Do it yourself…
...and save a lot of money.
Booking a trip without a middleman is easy. Book on Sunweb.be and discover how useless a middleman can be.
By booking on Sunweb.be you can choose from a broad selection of destinations and hotels but you don’t have to pay the middleman to book them for you.
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01.02.2010
KIAger
KIA is still the only car brand that offers 7 years of warranty. Therefore your KIA will keep on looking at its best. But will you hang on to your good looks, even after 7 years and more?
Accelerate your aging process and find out what you'll look like in the years to come.
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04.01.2010
Football for a better world
During the Christmas weekend (December 26 and 27) all Jupiler Pro League teams played not only to gain three points, but for a better world. We designed a special logo that was printed onto the shirts of all Pro League teams.
The Jupiler Pro League established a new social brand "Our Goal - A Better World" to contribute to banning racism and social lock-out from football. The Better World-shirts were auctioned and the revenues were given to SOS Kinderdorpen and Open Stadion, together with 1 euro per sold ticket for the matches on December 26 and 27.
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27.11.2009
A right, not a privilege
Having meaningful leisure activities may seem obvious, but how would you spend your free time if all the good stuff wasn't available for you?
We created a campaign for "Hart voor Handicap", an organization that supports projects for disabled persons. This year's theme is "meaningful leisure activities are a right, not a privilege".
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18.11.2009
MNM LIKES OUR SOUND
“There was an instant chemistry between LDV and MNM”, Peter Claes (Marketing Manager VRT) said.
“I’m convinced we’ll have a Big Time together”, Harry Demey replied.
A match made in heaven.
After the Big Party, the big work started. Our first campaign soon on this website.
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23.10.2009
Play…Pubmate of the month!
Since last year's Advertiser Personality Paul Daels made it to this month’s Pub Centerfold, everyone wants to become this year’s hottest advertiser.
But while everyone is busy nominating their favourite advertiser of 2009, we’re just trying to figure out what we’ll make him or her do next year...
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21.09.2009
A zebra and a turtle for safer roads.
Zeppe & Zikki are the new spokespersons for Levenslijn, the road safety foundation of VMMa. Unlike former celebrity endorsers, Zeppe & Zikki always respect traffic rules.
Zeppe & Zikki sing their love for zebra crossings in their first hit single. And with a Zeppe & Zikki reflective jackets you are visible from far, very very very far.
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14.09.2009
NEW BIZ
We're very pleased to welcome three new clients: vmmtv, Heylen and Brussels Jazz Orchestra.
09.09.2009
THE BIRDS AND THE BEES
To talk about safe sex, we went back to basics: the birds and the bees.
Safe sex doesn't have to be hammered in by shocking Hitler ads. For Sensoa, we turned to old school sex education: tell and sell it with birds, bees and - of course - condoms.
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07.09.2009
SHOW THEM THE MONEY
When you give discounts, this is what really counts: the money people save.
A discount of 37 percent on your car: can you imagine how much money that is? Yes, you can. We put all the banknotes on the table for this ad we created for KIA Luxemburg.
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28.08.2009
New creative team
We proudly present: Dennis Vandewalle (copywriter) and Dries De bruyn (art director).
They're new, they're young and when asked what they would like to share with the world, they replied "The milk has gone bad". Food for thought.
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10.08.2009
Don’t let dinner spoil your evening
Have a great evening, regardless of what you had for dinner. Rely on Frisk Extra Strong.
We all love a good meal, but we don't want people to be able to tell what we had for dinner. Frisk Extra Strong neutralizes bad breath, so you can enjoy the rest of your evening.
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27.07.2009
IDA HELPS YOU FIND YOUR TENT
Sorry guys, you no longer have alcohol as an excuse for ending up sleeping in the wrong tent (next to the wrong blonde).
For our new client iDA (alcohol and drugs prevention) we handed out 3.000 giant balloons at Belgian festivals to help people reach their tent safely. Each balloon could be personalized. So if you still woke up next to the wrong boy or girl, you’ll have some explaining to do.
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15.06.2009
Let’s talk business
True business men smoke cigars. True business students study at the HUB in Brussels.
In general, students in West Flanders are interested in a business career, but mostly only consider schools that are close to their homes. Therefore HUB stimulated them to come to the HUB Open Days using an aspirational cigar-shaped direct mailing.
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10.06.2009
Gold Effie for De Standaard
"After 2 minutes I knew that onverantwoord interessant would do a great job for De Standaard", says Peter Vandermeersch, editor in chief.
Finally, 5 years later, we convinced the Effie jury. But even more important: "Onverantwoord interessant became much more than a baseline, it is now an attitude for the editorial and the commercial staff."
Oh, and for those who missed the award ceremony, we also made a little movie to explain why the Belgian Effie champion VVL/BBDO did not win an Effie award this year.
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10.06.2009
Just like her mom
Tia Hellebaut is our national high jumping hero. She gave birth to a little daughter Lotte. If the baby has the talent of her mother, she will easily find the way to her crib.
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03.06.2009
De Standaard spoils summer camps
It will probably ruin their summer camp, given the fact that it is an irresponsibly interesting (onverantwoord interressant) newspaper, but De Standaard is doing it anyway …
They offer all Scout, KSA, Chiro and other camp leaders a free subscription during their summer camp. And what’s more, everyone that subscribes can win 15.000 euro worth of camping equipment and supplies. No doubt they will need it.
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01.06.2009
EAST FLANDERS. FOR EACH ONE OF US.
Some people in the province East Flanders like to be called a flierenfluiter, a kasseienbijter, a kreuzeneus or lots of other untranslatable things.
But no matter how different they all are, they are all a part of East Flanders. We made this very first image campaign to show how great it is to live, work, relax, party, … in East Flanders. And we hope all people from East Flanders can recognize themselves in the carpe diem feeling this campaign breathes.
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29.05.2009
“Living in Antwerp” best corporate image film
Our “living in Antwerp” film has been awarded as best corporate image film at the Festival for Company Films.
The jury consisted of communication professionals, journalists and film director Lieven Debrauwer, former winner at the Cannes Film Festival.
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27.05.2009
De Standaard in space
Belgian astronaut Frank De Winne goes back into space today. He leaves for 6 months International Space Station, only to investigate the effects of reading De Standaard in space. We wish him good luck.
22.05.2009
WE CREATE FANS FOR OURSELVES
A bad idea. That is what some people thought it would be if we were to advertise for ourselves. Shouldn’t an ad agency get all their advertising from the work they are doing for their clients? Well… yes, but: as an ad agency we happen to believe in advertising.
That is why we are doing it anyway. Because we believe it will work. Like it has worked for our fans… er, clients. And because they are used to enjoying our full attention, they refuse to testify to the success they have had in working with us. They just don’t like to share our expertise with too many new fans.
The first in a series of non-testimonials is with P. Vandermeersch from De Standaard. More beautiful people will follow in the coming weeks.
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20.05.2009
TWO BRAND ACTIVATION AWARDS
Silver in the non-profit category for the “Baby Run” we invented for “Hart voor handicap” in December 2008. Bronze for the Red Bull soapbox race in the category long term brand activation cases.
12.05.2009
NATIONAL BRAND COMPETITION: A STARTLING SEQUEL
On May 8 and 9 we asked the respondents of our National Brand Competition how they feel about the Flemish political parties, 3 months after they first completed our survey. Guess what? The affair seriously affected Open VLD.
The love-votes for the brand dropped a striking 3,3% and the number of people that intent to vote for the party dropped 3,8%. But not only Open VLD suffers from the commotion around Vijnck. When you stir the category, the top brands usually suffer, while the challenger brands take advantage of the situation. We noticed CD&V also looses about 1,5% who originally intended to vote for them. Today’s thrilling scoop in De Standaard!
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08.05.2009
RESULTS OF THE NATIONAL BRAND COMPETITION
Curious to know which brands have the most and the fewest fans? We investigated it for you! Click more for the results and some award ceremony pictures.
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08.05.2009
CENTURY 21 RADIO
CENTURY 21 agents take time to really listen to your needs and wishes. When our agents listen, they understand. When they understand, you get what you want: to see only the properties that truly match your profile.
CENTURY 21 estate agents don’t sell houses, they sell homes. They understand that buying or selling a property isn’t just about money, it’s about emotions as well.
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05.05.2009
DE STANDAARD - KNOW WHO YOU’RE VOTING FOR
Exciting times for newspapers. The elections are but a month away and politicians try to win our sympathy in every conceivable way. But LDV tries to convince you that it should take more than a pretty face or a familiar name to win your vote.
De Standaard will provide you with that ‘more’. What does De Standaard have to offer? The newspaper and its website, but also voting tests, special files, exclusive interviews and even the first ever (!) political speed dating opportunity. So nobody will have to rely on coincidence to determine his vote. Everybody will know.
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05.05.2009
COME A CASA - THE BIGGEST FAMILY
Thinking about having children? Now would be a great time to go for it! Come a Casa plans to give away a genuine Italian lasagne party to the largest family in Belgium!
We don’t know what you’ll be doing on June 2, but families in Italy will gather around La Mamma’s generously set table to celebrate the country’s National Day.
Come a Casa, the brand that brings the taste of the south to your dining, is joining the party by looking for the largest family in Belgium. Until May 25, you can upload your family tree to www.degrootstefamilie.be.
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04.05.2009
THREE CCB SHORTLISTS
The jury made its judgements – and LDV got on to three shortlists!
1) The Pearle online campaign with the head-bangers (“Sometimes it’s better to wear lenses.”)
2) The print campaign for Sister Jeanne De Vos (non profit organisation)
3) The radio campaign for Hagger Trippy for 2BE. (the one with the rabbits and Jerry Hagger).
More news on the CCB award night, June 5.
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04.05.2009
BABYRUN NOMINATED AT TOP TOPICAL AWARDS
At the end of 2008, we helped to organize Babyrun. An awareness and fundraising event on behalf of Hart Voor Handicap, supported by De Standaard. The newspaper ad that pointed to the event is now nominated at the Top Topical Awards in the new category Non-Profit.
That’s right. Top Topicals are no longer just top topicals. They also want to honour newspaper ads that are creative on their own merit. Two categories: Profit and Non-Profit. The Babyrun ad will run against eight other, equally brilliant ads. The outcome of the race: Wednesday may 13th in Brussels.
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01.05.2009
NEW BIZ
Don’t know about you, but we’re busy, busy, busy. We’re working on some great new biz projects: a campaign and corporate identity for Think Media Magazines, a tv commercial that will boost the image of Oost-Vlaanderen and a campaign for Novartis to raise awareness for high blood pressure.
22.04.2009
iDA - Don’t fool yourself
Think you need alcohol to loosen up? Maybe. Think you need alcohol to become more attractive and successful? Don’t fool yourself! In this campaign, LDV allows young people to see how stupid alcohol can make them look.
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15.04.2009
PEARLE STEAMY ROOM
Sneaking into the locker rooms to peep at sexy girls and boys is probably something we’ve all dreamt about at some point in our lives. We made the fantasy a virtual reality at www.thesteamyroom.be.
The twist is that you’re wearing your glasses and need to wipe them constantly! LDV United created this online campaign to promote Pearle contact lenses.
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10.04.2009
DE MORGEN LIKES LIVING IN ANTWERP
The decision to live in a city (or not) is often an emotional affair. So we designed a touching TV spot for the city of Antwerp, proving – in a typically modest way – that we have everything we need right here.
De Morgen placed our spot in its Top 5 for the first quarter of 2009, calling it warm and gorgeous. We couldn’t agree more.
It’s great to live and work in Antwerp. Trust us, we know. Everything is nearby: shops, playgrounds, buses and train stations, sports facilities, theatres. Exactly what young families are looking for.
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08.04.2009
VERITAS - ETHNIC? OR BEACH?
Accessories are a great way to stand out from the crowd. Whether your style’s ethnic chick, beach diva or classy lady, Veritas can help you create the new you!
LDV United created print ads of a woman looking into a “magic” mirror and seeing her dull outfit transformed into a sparkling new look.
While global clothing shops have made fashionable outfits accessible to a wider public, they also make everyone look the same. Veritas gives women the opportunity to add a personal touch to mainstream clothing and set themselves apart.
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01.04.2009
2BE - M!LF
Philippe Geubels (the Colruyt guy) and Jan Van Looveren (the one and only Joeri) are against “new men”. Their Man! Liberation Front has but one goal: spot sissies and transform them into real men.
To help the M!LF real men campaign, LDV United provided some useful tips and tricks, including:
The only time a woman should touch your car is when she cleans it
“I’m not asking for directions and proud if it!” bumper-stickers
“Make place for more beer” messages in public toilets
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30.03.2009
KIA jobassurance
In these difficult economic times, KIA again showed it had “the power to surprise” by launching a job assurance scheme. If you buy a KIA and lose your job, the firm takes over your loan while you’re looking for a new position.
We worked out a nice brochure to insert in the newspapers with the optimistic feeling of “singing in the rain”.
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19.03.2009
PEARLE TV
Escaping the harsh Belgian winter in South Africa, we made a new TV spot for Pearle. It shows how vanity and postponing your visit to an optician can have unpleasant consequences… for your wife.
Some people are too vain to admit their sight is getting worse, but we gave them three good reasons for visiting Pearle: you get good advice from skilled and professional opticians, you get value for money, and there’s a wide range of frames to choose from.
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15.03.2009
DE STANDAARD ONLINE - IRRESISTIBLY INTERESTING
People act irresponsibly when they feel the urge to visit De Standaard Online. New print advertisements and billboards illustrate this.
154.039. That’s the average number of daily visitors to De Standaard Online in 2008. The site’s so irresistibly interesting that people will do anything to get the latest news.
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04.03.2009
VERITAS - RETAILER OF THE YEAR
Veritas has been awarded Retailer of the Year 2009!
The Retailer of the Year award is judged on three criteria: the retailer must have developed a strong and identifiable concept for the year, enjoyed an important expansion in Belgium or abroad, and set itself apart from the competition with a specific and identifiable approach that delivers added value in the long term. So it’s a great one for Veritas to put on the mantelpiece.
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03.03.2009
VTM - MIJN RESTAURANT! THE SEQUEL
Mijn Restaurant! is back and this time the rules – and the judges – are even more ruthless. To the battlefield!
Still ‘persona non grata’ in many restaurants after his harsh judgements on last year’s show, Peter Goossens was portrayed in the campaign as a true soldier of the kitchen, armed with carrot-bullets and a hand grenade (pomegranate?!).
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01.03.2009
HUB GO FOR IT!
‘I have a dream,’ said Martin Luther King. ‘Go for it,’ says HUB – where anything is possible and any goal can be achieved. All you have to do is get up and go for it.
However, if you need an extra shove, we designed the one and only motivation smacker. You can use this hand-shaped gadget to motivate your friends and classmates. But please don’t use it on newborn babies. Or on your mother-in-law. She might actually like it.
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10.02.2009
SAFER INTERNET
Fill in your name and cell phone number. Upload, download, publish, add friend, chat. We all give away personal information on the Internet. But for many youngsters, this kind of online exposure can put them at risk of cyber-bullying and other disturbing activities.
On Safer Internet Day (February 29 2009), the European Commission launched its first pan-European campaign for a more secure Internet. We created a commercial in 25 EC countries (+ Norway and Iceland) and a website where youngsters could learn about online dangers. “Stop cyber-bullying!” “Keep it fun, keep control”.
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15.01.2009
KIA - NOW THAT’S TRUST
When you think about it, it’s quite normal for couples to choose their car dealer as a godfather for their child. When it’s a KIA car dealer, that is. After all, when someone offers you 7 years’ warranty on your car, he must be trustworthy.
KIA is the first and only car manufacturer to offer 7 years’ warranty – an offer so good, it even affects the way people feel about their car dealer.
We created three spots that tell showroom stories of people who confront their dealer with intimate revelations and odd requests due to the warranty.
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28.11.2008
FRISK print
What do a slice of pizza, a hotdog and a glass of wine have in common? They’re delicious, OK, but what else? They tend to leave a bad taste in your mouth and give you bad breath – unless you add Frisk to the equation!
We designed a campaign showing a kind of mathematical equation to communicate that Frisk instantly neutralises bad breath. Even if you have some pizza, a glass of wine or a hotdog, you can add a Frisk to end up with fresh breath.
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25.11.2008
PEARLE IS “BESTE WINKELKETEN VAN BELGIË”
In the Opticians category, Pearle is elected by the public “Best Store in Belgium” (thank you if you voted!)
The company also came second overall after Colruyt (which won for the second year running) and ahead of IKEA (winners in 2006).
That makes the people of Pearle happy and proud. And us too.
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