Antwerp is ready for the 10 miles
This Sunday, Antwerp will be a runner's paradise during the 28th edition of the Antwerp 10 Miles. Because a race is nothing without supporters, the campaign and signs along the track are all about them.
To launch the new free sport magazine Fan! we asked Johan -Bossie- Boskamp to have the first copy signed by as many sport icons as possible. He had one day to do it and people could guess how many signatures he would be able to get.
The preparations could be followed online in several web episodes. The campaign was further supported by tv and radio commercials.
Universiteit Antwerpen goes behind the science on National Geographic
For our new client Universiteit Antwerpen we created Behind The Science, the first Flemish documentary on National Geographic Channel.
Behind The Science zooms in on five scientific domains Universiteit Antwerpen is currently working on. This is an exciting way of recruting new students and positioning the university. Behind The Science will be aired in Flanders and in the Netherlands. The first episode will be broadcasted on March 21.
Antwerp, European Capital of Sport 2013
The city of Antwerp was awarded the title of European Capital of Sport. The jury was most impressed by the number of citizens participating in sport activitites (active or passive). Therefore, we launch the sport year by congratulating all Antwerp citizens.
We also created a label that will be used on all sport-related activities in 2013, including merchandising (e.g. clothing).
How trashcans become hot spots again
Sensitizing teenagers is a hard thing to do. Certainly when it's about throwing garbage in bins.
That's when we created special wifi poles and put them right next to garbage bins. They were strategically put all over Belgium in the neighbourhood of schools where a lot of youngsters just hang out.
Everyone close to the bins could enjoy free wifi. We also designed a multiplayer mobile game to engage them even more.
A fun and smart way to put garbage bins back in the center of attention.
The new football guide has arrived
Het Nieuwsblad launches the new football guide, containing everything you need to know about this season's teams, players and matches.
Get your free copy this Friday or Sunday and go from novice to football expert in a blink of an eye.
A lost & found campaign against littering
Last year we launched a campaign to make littering history. This year we dramatized the proposition even more by stating that there is no such thing as litter, only lost items.
After all, if littering is outdated, then everything people leave behind on public domain, was dropped accidentally and must be returned to them at once.
Het Nieuwsblad forecasts the weather
We developed an online experience to launch the new weather webapplication by Het Nieuwsblad.
With a 14 days forecast for 8 million places worldwide, it is a spectacular weather application. Therefore we created an equally spectacular launch campaign.
Zorgbedrijf Antwerpen sells serviceflats
The older you get, the wiser you become. Therefore Zorgbedrijf Antwerpen offers a smart living solution: buying a serviceflat.
We created a campaign to promote the serviceflats.
Middelheimmuseum: new & improved
This weekend, over 40.000 visitors discovered the renewed Middelheimmuseum in Antwerp. Unlike other museums, the open-air Middelheimmuseum allows you to enjoy art in a relaxed, outdoor setting.
To launch the 'new' Middelheimmuseum, we focused on the leisure activities to highlight the uniqueness of the museum. Walking your dog, enjoying a picnic, children riding their bikes, ... it's possible only in the Middelheimmuseum.
Fresh bread, your reason to get out of bed
In our first campaign for 'VLAM Bread', we claim the early morning as the best moment to get your freshly baked bread.
In a series of TV and radio commercials the new baseline "Brood van de bakker. Daarvoor word je wakker." ("Fresh bread, your reason to get out of bed") was launched. A new website www.versvandebakker.be was designed and launched as well.
Working for 492.000 people deserves a prize
At the BVIC congress our employer branding campaign for the city of Antwerp was awarded 'Best Internal Employer Brand campaign of the Year'. The campaign was chosen for its strong strategy and its authentic message.
The main insight for this campaign is that when you work for the city of Antwerp, it's not the city, but its the 492.000 citizens that are your actual employer. It's them you are actually working for. How's that for adding value to your job?
Living in Antwerp
Living in Antwerp is great. To promote the city as the best place to live, start a family or raise your kids, we created two parallel TV commercials about the lives of Johan and Tinne, and how they met in Antwerp.
Het Nieuwsblad gets everyone to ride a bike
Het Nieuwsblad launches cycling routes with the best hotspots in Flanders. Navigating through the countryside was never this easy. Everyone can do it.
LDV United and Lampiris bury Humo
We keep our campaigns for Lampiris as green as the energy they provide. Therefore the next cover of Humo will be 100% plantable, full of flower seeds.
If all readers plant their Humo cover, Belgium will be 3,5 hectares greener.
The one thing Germans are really good at
We created new radio commercials for the Opel Corsa, highlighting the one thing Germans are really good at: building superior cars.
Opel launched the new Combo, a lightweight transporter with cargo space up to 1000 kg. The best in its category. To prove the spaciousness of the cargo hold we decided to set up an interactive experience: it's possible inside a Combo.
On www.hetkanindecombo.be people could challenge Opel's Combo crew with whatever challenge popped to their heads: a horse, stagediving, play a game of tennis, a lion, do a ballet performance, ...
During the 4 day challenge 892 challenges where entered. 22 challenges were accepted and could be followed through a livestream. Only one challenge was not possible inside a Combo.
Carlo VS Juan
What makes Come a casa so delicious? Two farmers, Carlo from Italy and Juan from Spain, are fighting over it. Carlo says it's his fresh tomatoes. Juan claims it's his zucchinis. In our new Come a casa tv saga, Carlo and Juan argue why they are right.
Men think about it every 7 seconds
Cycling. Every 7 seconds. Therefore Het Nieuwsblad designed 'De Wielergids' (cycling guide). So men can read about cycling every time they think about it.
We created radio commercials to promote 'De Wielergids' which will be enclosed in Het Nieuwsblad on February 15.
“De Tafel” on a road trip through Belgium
This year, "De Tafel", a handmade wooden table, will travel around the country to bring people together for a tasty meal. "De Tafel" will stop at unique places in Belgium and offer delicious Come a casa meals to 10 lucky people.
Every new location will be launched on Facebook and on the Come a casa website. For its first gathering, which will be a Valentine dinner, Come a casa asked people were they wanted "De Tafel" to stop. In less than a week over 600 requests were made.
New Come a casa website
We developed a new website for Come a casa. The site lets visitors explore the different aspects of the brand: sociability, good food, fresh ingredients, real people.
By combining full-screen photos and video shots with functionality, brand activation and social media elements, a new online immersive experience. But don't believe us, go and see for yourself: www.comeacasa.be
Don’t rely on you man for your Valentine’s gift
Valentine's Day. There is no way of telling whether your boyfriend or husband will remember it. Therefore, Het Nieuwsblad makes sure you don't end up empty-handed on the most romantic day of the year.
Het Nieuwsblad offers a special discount of 40% on perfume. Women can collect coupons and buy their preferred perfume themselves.
Lampiris recycles advertising campaigns
If you are a supplier of green energy, you want your advertising to be equally eco-friendly. Therefore we printed our new campaign for Lampiris on old advertising campaigns of other brands.
The result: 100% recycled advertising for 100% green energy.
Het Nieuwsblad Sportkalender
Men don't need agendas or complicated planning tools that stick to their refrigerator. Once they have their copy of the "Sports Calendar", they know exactly which dates to save.
Check out our tv and radio commercials for the "Sports Calendar".