Against inflated prices for the same holidays.
Sunweb knew from its own figures that in 90% of cases they offered exactly the same holidays as their competition at lower prices. But, as a small player, how do you prove that, while the big boys like Neckermann, Jetair and Thomas Cook claim they offer the lowest prices?
Simple. We created an objective price comparison tool for holidays: Zondedju! Fighting inflated prices for the same holidays. Giving people a very good reason to visit the website.
During the campaign period, Sunweb’s sales grew by 39%. The biggest total growth ever for Sunweb.