http://www.ldv.be/ info@ldv.be Copyright 2010 2010-09-03T13:45:03+00:00 http://www.ldv.be/news/size-does-matter/ Frisk Extra Large. Five times larger for longer freshness. 2010-09-03T13:45:03+00:00 http://www.ldv.be/news/guilty-by-association/ We proudly welcome Sam De Vriendt as Associate Creative Director and creative partner of CD Kristof Snels.     2010-08-31T07:12:15+00:00 http://www.ldv.be/news/were-looking-for-a-fine-interactive-designer/ Are you an interactive designer eager to work on front-end designs and interactive concepts that make the world a whole lot brighter? 2010-08-10T11:17:18+00:00 http://www.ldv.be/news/true-or-false/ The 7 year warranty Kia offers to all its customers sounds too good to be true. Therefore we submitted Benoît Morrenne (CEO KIA Belgium) to a lie detector interrogation and made him answer questions about the warranty. 2010-07-09T08:23:46+00:00 http://www.ldv.be/news/de-standaard-entertains-your-kids/ Don’t let your kids get bored this summer. Take them on a fun trip with the €10 coupon you’ll find in De Standaard. Trust us, you don’t want to take the chance of letting them explore their own ways of killing time.   2010-06-23T09:50:42+00:00 http://www.ldv.be/news/mnm-claims-the-summer/ At last, it’s summertime! And because we all remember the joy of throwing waterballoons at our friends on hot & sunny days, we decided to use them for our MNM summer visual. 2010-06-22T09:07:10+00:00 http://www.ldv.be/news/masterchef-comes-to-belgium/ This summer vtm will broadcast the popular BBC format “Masterchef”. During the fotoshoots for our print ads we gave the participants (tv celebrities) some inspiration on how to personalize their dishes. 2010-06-21T08:52:51+00:00 http://www.ldv.be/news/high-expectations/ To promote the Tall Ships Races in Antwerp we did what we first thought to be impossible: create a tv commercial about the Tall Ships Races, without having any real large ships to film. 2010-06-21T07:55:03+00:00 http://www.ldv.be/news/sire-how-do-you-like-your-steak/ Seven students at HUB hope to find out soon. They’re goal: a BBQ in the royal gardens of king Albert II. In their quest for Laken, they get the full support of HUB. 2010-06-20T09:20:35+00:00 http://www.ldv.be/news/top-topical-mijn-restaurant/ We created a top topical for the final episode of Mijn Restaurant!. Tonight everyone will be hooked to the screen. Even vegetarians will be getting goosebumps. 2010-06-10T09:59:01+00:00 http://www.ldv.be/news/the-fine-art-of-writing-copy/ Our copywriter and direct mailing specialist Johan-Lou Verwimp came in second during “De Gouden Veer” ceremony 2010. 2010-06-08T12:39:19+00:00 http://www.ldv.be/news/a-rich-life/ We created an emotional radio campaign to announce ‘A rich life’, a new reality program on vtm. ‘A rich life’ portrays the encouter between a rather wealthy, and a less fortunate familiy. 2010-06-01T07:15:28+00:00 http://www.ldv.be/news/skip-the-middleman/ Would you pay someone to comb your hair when you can easily do it yoursefl? So why pay someone to book your trip? 2010-05-25T14:15:45+00:00 http://www.ldv.be/news/advertising-on-bank-statements/ A scoop for De Standaard: advertising on bank statements. 2010-05-18T13:34:07+00:00 http://www.ldv.be/news/think-media-reaches-all-men-even-yours/ Men never listen to what their girlfriends or wives are saying, especially when it comes to household chores. We therefore gave female media buyers the chance to get through to their man via print ads in Think Media magazines.                  2010-05-11T06:32:19+00:00 http://www.ldv.be/news/two-best-of-activation-awards-voor-come-a-casa/ “The biggest family in Belgium” for Come a casa received a Silver Best of Activation award from the Advertisers Jury and a Bronze granted by the Creative Jury. 2010-05-06T06:32:04+00:00 http://www.ldv.be/news/silver-inma-award-for-de-standaard/ Last week De Standaard was awarded a Silver INMA award for the ‘Photography’ campaign. During the award ceremony, that took place in New York, De Standaard came in second in the category ‘Brand Awareness Across Platforms’. 2010-05-03T11:24:51+00:00 http://www.ldv.be/news/come-a-casa-the-perfect-recipe-for-a-lovely-dinner/ Come a casa brings people together to enjoy a tasty meal, without having to spend hours in the kitchen. With its fresh ingredients, a Come a casa lasagne will please everyone around the table. 2010-04-23T11:48:43+00:00 http://www.ldv.be/news/meet-the-new-guy/ We proudly present: Maarten Fuchs, our new account executive. He’s new, he’s young and full of energy to handle all kind of jobs with his perfect smile. 2010-04-20T15:09:59+00:00 http://www.ldv.be/news/weve-got-a-new-two-in-one/ Sounds like cheap promotalk for a shampoo-conditioner. But when talking about the curly-headed Liesbeth, it’s utterly true. 2010-04-20T14:57:35+00:00 http://www.ldv.be/news/hub-supports-lukas/ Lukas has a dream: going on a date with Erika Van Tielen. Through radio and on www.gaervoor.be he tries to convince her of his boyfriend potential. 2010-04-19T10:10:10+00:00 http://www.ldv.be/news/what-is-green-and-cheap/ Tom Boonen laughing after Paris-Roubaix? A dollar? Heineken? Snot? These are just some of the 600 answers that came in de first 2 days. 2010-04-15T09:26:10+00:00 http://www.ldv.be/news/queen-of-sheba/ Print campaign for the new nomad collection by Veritas. 2010-04-09T12:22:02+00:00 http://www.ldv.be/news/de-standaard-congokrant/ On 24 April De Standaard publishes the Congokrant, a unique theme newspaper on the relationship between Belgium and Congo. With each Congokrant you’ll receive a free entrance ticket for the Africa Museum in Tervuren. 2010-04-08T13:27:12+00:00 http://www.ldv.be/news/red-bull-best-ad-contest/ Red Bull has recently started its quest for new creative talent. The challenge: create the next Red Bull tv or radio ad. The prize: broadcasting of your ad, and, of course, eternal glory. 2010-04-01T13:06:33+00:00 http://www.ldv.be/news/mnm-party/ Next MNM Party on April 3 in Zomergem. 2010-03-29T10:22:06+00:00 http://www.ldv.be/news/back-to-the-nineties/ This week MNM goes back to the nineties. Back to when discmans and mmmbop actually meant something. 2010-03-29T10:04:31+00:00 http://www.ldv.be/news/tea-for-two/ Soft and creamy, the new trend for this spring. 2010-03-25T09:44:58+00:00 http://www.ldv.be/news/and-the-nominees-are-/ We were pleased to hear that ‘the Steamy Room’ campaign for Pearle Opticians got nominated for the Spinawards. The campaign will be judged in the category ‘Best online campaign’. Next week we will be presenting the case in Amsterdam to convince a specialist jury. fingers crossed. 2010-03-17T15:52:26+00:00 http://www.ldv.be/news/choose-your-own-style-april/ New brochure. 2010-03-15T12:58:29+00:00 http://www.ldv.be/news/hub-supports-ambitious-students/ A young rock band, yearning to perform during Belgian’s largest rock festival Rock Werchter, decided to take a chance at reaching their goal. They asked Herman Schueremans. 2010-03-10T12:19:39+00:00 http://www.ldv.be/news/goeiemnmorgen/ Every good day starts with a good morning. 2010-03-08T08:59:19+00:00 http://www.ldv.be/news/hub-for-born-managers/ When you are a natural-born crisismanager, or negotiator, there’s no better field of study than Business Science at HUB. 2010-03-05T14:29:31+00:00 http://www.ldv.be/news/were-nominated/ We’re proud. Our campaign for De Standaard Photograpy has been nominated for the INMA Awards 2010. And our campaign The Steamy Room for Pearle is nominated for the World Retail Awards.   2010-03-04T09:41:51+00:00 http://www.ldv.be/news/mijn-restaurant/ Third season of Mijn Restaurant. 2010-03-01T16:34:05+00:00 http://www.ldv.be/news/choose-your-own-living-space/ Whatever style you want your furniture to be, you’ll find it at Heylen. 2010-03-01T10:56:38+00:00 http://www.ldv.be/news/mentos-pure-fresh/ New abribus campaign for Mentos Chewing Gum. 2010-02-26T10:51:27+00:00 http://www.ldv.be/news/yes-we-kanne-vv/ TV advertising remains a strong medium to make your brand famous. But rather than taking this at face value, we proved it by putting an unknown local football team on the map. 2010-02-24T08:26:28+00:00 http://www.ldv.be/news/how-to-make-a-girl-go-wild/ Guys, don’t take this personally, but when it comes to going on a trip with the girls, we tend to go a little crazy. 2010-02-18T08:25:28+00:00 http://www.ldv.be/news/make-sure-you-get-in/ To participate in this year’s edition of ‘De Nacht van het Examen’ you have to survive the qualification round. But for the brave and bold, there are always other ways to get in. 2010-02-17T12:27:01+00:00 http://www.ldv.be/news/farm-style/ Our latest ad for Veritas. 2010-02-16T11:14:43+00:00 http://www.ldv.be/news/scheldekaaien/ In 2009 the city of Antwerp started with the new design for the quayside. Because of the special bound Antwerp citizens have with the quays and the river, they were asked to share their ideas for the new design. 2010-02-10T15:33:55+00:00 http://www.ldv.be/news/do-it-yourself/ ...and save a lot of money. Booking a trip without a middleman is easy. Book on Sunweb.be and discover how useless a middleman can be. 2010-02-04T16:28:33+00:00 http://www.ldv.be/news/kiager/ KIA is still the only car brand that offers 7 years of warranty. Therefore your KIA will keep on looking at its best. But will you hang on to your good looks, even after 7 years and more? 2010-02-01T16:48:41+00:00 http://www.ldv.be/news/football-for-a-better-world/ During the Christmas weekend (December 26 and 27) all Jupiler Pro League teams played not only to gain three points, but for a better world. We designed a special logo that was printed onto the shirts of all Pro League teams. 2010-01-04T09:24:57+00:00 http://www.ldv.be/news/how-come-that-you-play-jazz/ . 2009-12-23T12:57:53+00:00 http://www.ldv.be/news/new-kia-venga/ New commercial for Kia Venga with Kim Gevaert. 2009-12-22T08:46:57+00:00 http://www.ldv.be/news/a-right-not-a-privilege/ Having meaningful leisure activities may seem obvious, but how would you spend your free time if all the good stuff wasn’t available for you? 2009-11-27T08:35:24+00:00 http://www.ldv.be/news/a-top-campaign/ We don’t like to brag, but our first campaign for MNM is simply TOP-class. 2009-11-19T10:15:21+00:00 http://www.ldv.be/news/mnm-likes-our-sound/ “There was an instant chemistry between LDV and MNM”, Peter Claes (Marketing Manager VRT) said. “I’m convinced we’ll have a Big Time together”, Harry Demey replied. A match made in heaven. 2009-11-18T10:11:48+00:00 http://www.ldv.be/news/campaign-living-in-antwerp-in-brussels-airport/ The city of Antwerp promotes living in Antwerp in Brussels Airport showing Antwerp’s most eminent places and buildings. 2009-10-29T09:03:52+00:00 http://www.ldv.be/news/playpubmate-of-the-month/ Since last year’s Advertiser Personality Paul Daels made it to this month’s Pub Centerfold, everyone wants to become this year’s hottest advertiser.  2009-10-23T11:12:13+00:00 http://www.ldv.be/news/gouden-welp-for-stad-antwerpen/ Yesterday we received the Gouden Welp 2009 for our commercial ‘Living in Antwerp’! 2009-10-22T07:20:11+00:00 http://www.ldv.be/news/thou-shalt-not-make-spelling-mistakes/ The first commandment of article writing according to De Standaard : “Thou shalt not leave spelling mistakes in published articles.”   2009-10-19T13:56:45+00:00 http://www.ldv.be/news/zeppe-zikki.-a-zebra-and-a-turtle-for-safer-roads/ Zeppe & Zikki are the new spokespersons for Levenslijn, the road safety foundation of VMMa. Unlike former celebrity endorsers, Zeppe & Zikki always respect traffic rules. 2009-09-21T07:56:10+00:00 http://www.ldv.be/news/de-standaard-photography/ “A picture is worth a thousand words.” (Chinese proverb) 2009-09-18T14:39:30+00:00 http://www.ldv.be/news/world-famous-oven-gloves/ For our TV sponsoring commercials we casted our lasagnes’ best friends. 2009-09-15T16:32:36+00:00 http://www.ldv.be/news/new-biz1/ We’re very pleased to welcome three new clients: vmmtv, Heylen and Brussels Jazz Orchestra. 2009-09-14T15:36:51+00:00 http://www.ldv.be/news/the-birds-and-the-bees/ To talk about safe sex, we went back to basics: the birds and the bees. 2009-09-09T07:32:59+00:00 http://www.ldv.be/news/show-them-the-money/ When you give discounts, this is what really counts: the money people save. 2009-09-07T07:26:10+00:00 http://www.ldv.be/news/new-creative-team/ We proudly present: Dennis Vandewalle (copywriter) and Dries De bruyn (art director). 2009-08-28T11:33:18+00:00 http://www.ldv.be/news/hello-new-country-girls/ A new campaign for Veritas. 2009-08-27T12:27:48+00:00 http://www.ldv.be/news/dont-let-dinner-spoil-your-evening/ Have a great evening, regardless of what you had for dinner. Rely on Frisk Extra Strong. 2009-08-10T12:43:38+00:00 http://www.ldv.be/news/ida-helps-you-find-your-tent/ Sorry guys, you no longer have alcohol as an excuse for ending up sleeping in the wrong tent (next to the wrong blonde). 2009-07-27T15:11:39+00:00 http://www.ldv.be/news/lets-talk-business/ True business men smoke cigars. True business students study at the HUB in Brussels. 2009-06-15T14:12:27+00:00 http://www.ldv.be/news/gold-effie-for-de-standaard/ “After 2 minutes I knew that onverantwoord interessant would do a great job for De Standaard”, says Peter Vandermeersch, editor in chief.  2009-06-10T08:51:48+00:00 http://www.ldv.be/news/just-like-her-mom/ Tia Hellebaut is our national high jumping hero. She gave birth to a little daughter Lotte. If the baby has the talent of her mother, she will easily find the way to her crib. 2009-06-09T23:14:30+00:00 http://www.ldv.be/news/de-standaard-spoils-summer-camps/ It will probably ruin their summer camp, given the fact that it is an irresponsibly interesting (onverantwoord interressant) newspaper, but De Standaard is doing it anyway … 2009-06-03T14:06:36+00:00 http://www.ldv.be/news/east-flanders.-for-each-one-of-us/ Some people in the province East Flanders like to be called a flierenfluiter, a kasseienbijter, a kreuzeneus or lots of other untranslatable things. 2009-06-01T13:38:22+00:00 http://www.ldv.be/news/living-in-antwerp-best-corporate-image-film/ Our “living in Antwerp” film has been awarded as best corporate image film at the Festival for Company Films. 2009-05-29T08:33:38+00:00 http://www.ldv.be/news/oost-vlaanderen-refreshed/ We created a new logo, baseline and look & feel for Oost-Vlaanderen. 2009-05-28T14:40:43+00:00 http://www.ldv.be/news/de-standaard-in-space/ Belgian astronaut Frank De Winne goes back into space today. He leaves for 6 months International Space Station, only to investigate the effects of reading De Standaard in space. We wish him good luck. 2009-05-27T07:42:29+00:00 http://www.ldv.be/news/we-create-fans-for-ourselves/ A bad idea. That is what some people thought it would be if we were to advertise for ourselves. Shouldn’t an ad agency get all their advertising from the work they are doing for their clients? Well… yes, but: as an ad agency we happen to believe in advertising. 2009-05-22T13:21:54+00:00 http://www.ldv.be/news/two-nominations-in-brand-activation-awards/ Silver in the non-profit category for the “Baby Run” we invented for “Hart voor handicap” in December 2008. Bronze for the Red Bull soapbox race in the category long term brand activation cases. 2009-05-20T19:13:51+00:00 http://www.ldv.be/news/sweetwell-new-look-and-feel/ Imagine ... a world without sugar. Where you can still enjoy the taste of sugar. Without feeling guilty about the calories. Wouldn’t that be a sweet revolution?   2009-05-13T13:53:50+00:00 http://www.ldv.be/news/okay-zoo-day/ The birth of baby elephant Kai Mook in the Antwerp Zoo inspired us to organize an Okay Zoo Day. 2009-05-12T15:15:15+00:00 http://www.ldv.be/news/national-brand-competition-a-startling-sequel/ On May 8 and 9 we asked the respondents of our National Brand Competition how they feel about the Flemish political parties, 3 months after they first completed our survey. Guess what? The affair seriously affected Open VLD. 2009-05-12T08:10:43+00:00 http://www.ldv.be/news/results-of-the-national-brand-competition/ Curious to know which brands have the most and the fewest fans? We investigated it for you! Click more for the results and some award ceremony pictures. 2009-05-08T10:07:25+00:00 http://www.ldv.be/news/century21-radio/ CENTURY 21 agents take time to really listen to your needs and wishes. When our agents listen, they understand. When they understand, you get what you want: to see only the properties that truly match your profile. 2009-05-08T04:34:08+00:00 http://www.ldv.be/news/de-standaard-know-who-youre-voting-for/ Exciting times for newspapers. The elections are but a month away and politicians try to win our sympathy in every conceivable way. But LDV tries to convince you that it should take more than a pretty face or a familiar name to win your vote. 2009-05-05T09:38:58+00:00 http://www.ldv.be/news/come-a-casa-the-biggest-family/ Thinking about having children? Now would be a great time to go for it! Come a Casa plans to give away a genuine Italian lasagne party to the largest family in Belgium! 2009-05-05T04:31:59+00:00 http://www.ldv.be/news/three-ccb-shortlists/ The jury made its judgements – and LDV got on to three shortlists! 2009-05-04T19:09:31+00:00 http://www.ldv.be/news/babyrun-nominated-at-top-topical-awards/ At the end of 2008, we helped to organize Babyrun. An awareness and fundraising event on behalf of Hart Voor Handicap, supported by De Standaard. The newspaper ad that pointed to the event is now nominated at the Top Topical Awards in the new category Non-Profit. 2009-05-04T16:06:40+00:00 http://www.ldv.be/news/new-biz/ Don’t know about you, but we’re busy, busy, busy. We’re working on some great new biz projects: a campaign and corporate identity for Think Media Magazines, a tv commercial that will boost the image of Oost-Vlaanderen and a campaign for Novartis to raise awareness for high blood pressure. 2009-05-01T10:15:34+00:00 http://www.ldv.be/news/ida-dont-fool-yourself/ Think you need alcohol to loosen up? Maybe. Think you need alcohol to become more attractive and successful? Don’t fool yourself! In this campaign, LDV allows young people to see how stupid alcohol can make them look. 2009-04-22T04:34:56+00:00 http://www.ldv.be/news/pearle-steamy-room/ Sneaking into the locker rooms to peep at sexy girls and boys is probably something we’ve all dreamt about at some point in our lives. We made the fantasy a virtual reality at www.thesteamyroom.be. 2009-04-15T04:32:34+00:00 http://www.ldv.be/news/de-morgen-likes-living-in-antwerp/ The decision to live in a city (or not) is often an emotional affair. So we designed a touching TV spot for the city of Antwerp, proving – in a typically modest way – that we have everything we need right here. 2009-04-10T04:34:09+00:00 http://www.ldv.be/news/veritas-etnic-beach-or-classy/ Accessories are a great way to stand out from the crowd. Whether your style’s ethnic chick, beach diva or classy lady, Veritas can help you create the new you! 2009-04-08T04:26:19+00:00 http://www.ldv.be/news/compagin-2be-mlf/ Philippe Geubels (the Colruyt guy) and Jan Van Looveren (the one and only Joeri) are against “new men”. Their Man! Liberation Front has but one goal: spot sissies and transform them into real men. 2009-04-01T04:32:28+00:00 http://www.ldv.be/news/kia-jobassurance/ In these difficult economic times, KIA again showed it had “the power to surprise” by launching a job assurance scheme. If you buy a KIA and lose your job, the firm takes over your loan while you’re looking for a new position. 2009-03-30T04:35:29+00:00 http://www.ldv.be/news/pearle-tv/ Escaping the harsh Belgian winter in South Africa, we made a new TV spot for Pearle. It shows how vanity and postponing your visit to an optician can have unpleasant consequences… for your wife. 2009-03-19T04:32:55+00:00 http://www.ldv.be/news/irresponsibly-interesting-sponsor-ads/ CANVAS sponsor ads. 2009-03-17T14:51:23+00:00 http://www.ldv.be/news/de-standaard-online-irresistebly-interesting/ People act irresponsibly when they feel the urge to visit De Standaard Online. New print advertisements and billboards illustrate this. 2009-03-15T04:30:47+00:00 http://www.ldv.be/news/horny-bunnies-promote-tv-show/ To promote the new season of Trigger Happy - now Hagger Trippy - we let the bunnies do the - euhm - talking. 2009-03-11T13:43:05+00:00 http://www.ldv.be/news/veritas-retailer-of-the-year/ Veritas has been awarded Retailer of the Year 2009! 2009-03-04T04:26:59+00:00 http://www.ldv.be/news/vtm-mijn-restaurant-the-sequel/ Mijn Restaurant! is back and this time the rules – and the judges – are even more ruthless. To the battlefield! 2009-03-03T12:51:09+00:00 http://www.ldv.be/news/together-for-cleaner-streets/ Would you continue to litter once you found out how much effort it costs to clean up after you? 2009-03-02T15:45:04+00:00 http://www.ldv.be/news/hub-go-for-it/ ‘I have a dream,’ said Martin Luther King. ‘Go for it,’ says HUB – where anything is possible and any goal can be achieved. All you have to do is get up and go for it. 2009-03-01T04:34:26+00:00 http://www.ldv.be/news/brussels-philharmonic-rebranded/ A new look and feel for Brussels Philharmonic 2009-02-16T13:37:52+00:00 http://www.ldv.be/news/safer-internet/ Fill in your name and cell phone number. Upload, download, publish, add friend, chat. We all give away personal information on the Internet. But for many youngsters, this kind of online exposure can put them at risk of cyber-bullying and other disturbing activities. 2009-02-10T04:34:51+00:00