Courteous people make a city a pleasant and civilised place in which to live. That also goes for Antwerp. Which is why LDV United and the City of Antwerp have joined forces once more and launched a courteousness campaign.
The campaign’s starting point is the insight that people want their best side to be seen when they’re online. Just think of the countless selfies, modified by the right software, that have been shared on social media. It’s not just online vanity that’s featured in the campaign. By confronting residents with this, they’re asked not only to behave like this online, but also in the city.
The courteousness campaign consists of a series of posters. Each poster deals with a different theme, and each theme has its own selfie. The posters are placed in target sites so that the theme has a direct bearing on the poster’s surroundings. So people in the streets and near parks, for instance, get the message not to leave dog mess behind.