Paralympics: Training doesn’t start at nine.

Imagine what an athlete you would be if your whole life was a training session.

SITUATION

The Paralympics take place after the Olympics, in the same stadia, swimming pools, race tracks … as the Olympics. They only difference? While the Olympic athletes perform in front of full stadia, a lot of these remain empty during the Paralympics. How could we get people in?

SOLUTION

“Training doesn’t start at nine”. Not for Paralympic athletes. It doesn’t start in the gym, on a racetrack or in the pool. Training is always and everywhere. When you’re disabled, your whole life is one long training session. So if you want to see the real athletes, come to the Paralympics.