Opel: Anything that drives… or rolls

We launched a trade-in for anything that drives or rolls.

SITUATION

For some time, Opel has had one of the better trade-in prices on the market, and its campaigns have featured this for years. This year we asked ourselves a question: what about all those people who don’t have a car to trade in?

SOLUTION

We launched a trade-in price which also included people who didn’t have a car to trade in. Opel presents: an extra trade-in price of €2,000 for anything that drives or… even rolls. Yes, that includes your daughter’s trike or your father-in-law’s wheelbarrow.