08.06.2010
The Fine Art of Writing Copy
Our copywriter and direct mailing specialist Johan-Lou Verwimp came in second during “De Gouden Veer” ceremony 2010.
“De Gouden Veer” is a prestigious prize awarded to sublime writing. Johan-Lou received an honourable mention for ‘Black Music’, a direct mailing he created for De Standaard. The letter mixed the features of the newspaper with song titles of the free cd-box ‘Black Music’ the prospect received when he subscribed to the paper.
