The first DIY ad for De Standaard

18.09.2010

The first DIY ad for De Standaard

We created the first do-it-yourself ad to announce a unique sticker album with the complete oeuvre of Wim Delvoye.

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The sticker album was designed by Wim Delvoye and freely enclosed with De Standaard. Readers could collect the free stickers in the weekly edition of their newspaper and complete their album.