04.01.2010
Football for a better world
During the Christmas weekend (December 26 and 27) all Jupiler Pro League teams played not only to gain three points, but for a better world. We designed a special logo that was printed onto the shirts of all Pro League teams.
The Jupiler Pro League established a new social brand "Our Goal - A Better World" to contribute to banning racism and social lock-out from football. The Better World-shirts were auctioned and the revenues were given to SOS Kinderdorpen and Open Stadion, together with 1 euro per sold ticket for the matches on December 26 and 27.
