18.05.2010
Advertising on bank statements
A scoop for De Standaard: advertising on bank statements.
To communicate the new editorial series “Geld maakt gelukkig” (Money makes people happy), De Standaard transferred 1 Euro to the bank account of a selection of 3000 loyal subscribers, with the cryptic message: “Money makes you happy, now in De Standaard”.
A direct mailing for 1 Euro, how interesting is that?
