10.06.2009
Gold Effie for De Standaard
"After 2 minutes I knew that onverantwoord interessant would do a great job for De Standaard", says Peter Vandermeersch, editor in chief.
Finally, 5 years later, we convinced the Effie jury. But even more important: "Onverantwoord interessant became much more than a baseline, it is now an attitude for the editorial and the commercial staff."
Oh, and for those who missed the award ceremony, we also made a little movie to explain why the Belgian Effie champion VVL/BBDO did not win an Effie award this year.