Mooimakers: Act like you’re at home

Because at home you don’t just throw your rubbish on the ground, do you?

SITUATION

The Flemish are the best rubbish sorters in Europe. At home and at work, everything ends up in the right bin. But once we leave our houses, it's a different story. Some places seem to unintentionally contradict this behaviour, like car parks, petrol stations, bus stops, railway stations and our roads.

SOLUTION

We wanted to make the Flemish stop and think about their littering behaviour at certain places. That’s why we confronted people with the message ‘Act like you’re at home’ at all the typicall littering places.