Modular - The cult of M

SITUATION

Modular, an edgy company which composes and produces quirky and modern designer lamps, was looking for a framework to tell their story of being an inspiring brand on interior fashion. But how to translate their edginess in a brand movie?

SOLUTION

We created a unique universe based on the cult of weird Japanese maffia. Among others, we translated the cult in an inspiring, creative video, where beauty and Japanese influences determined the script and look-and-feel of the clip. Check out the clip here.