LDV United serves iron that melts on your tongue
Meat is nutrious and fits perfectly in a varied and balanced nutrition plan. That is the main message in the new 'Local meat' campaign we created for VLAM.
We fcosu on the nutritive value of meat. There are so many essential nutrients in meat - e.g. iron - that you can easily exchange it with a salad or some fish. You can read this in the print advertisements, you can see it in the attractive tv-spot - recorded around the butcher's block, and you can find it at the butcher's. And because a good piece of meat needs a good recipe, you can get a booklet with tips and recipe's to enjoy all the good in meat to the best.
Our meat chooses LDV United
A pitch competition enticed VLAM (Flanders' Agricultural Marketing Board) to trust their 'our meat'-budget to LDV United.
The campaign focuses on the nutritive value of meat. After all, meat deserves a place in a varied nutrition plan. The campaign starts in a few weeks in print, on tv, online and at the butchers.
Q8 refuels at LDV United
Starting today Q8 gets his communication fuel for the Benelux retail and corporate activities at LDV United.
The local approach, the strong combination of strategy and creativity and the smart involvement of the dealers convinced Q8. The first campaigns will be seen this fall.
Thank you for not speeding II
As the new schoolyear kicked off, we launched a new anti-speeding campaign for the local police.
The idea? A handdrawn postering campaign, completely designed by the victims of most urban accidents: children. Hundreds of schoolkids from 45 different schools created 748 unique drawings that were turned into bus shelter posters. To maximize the impact, all drawn posters were dispersed in the neighbourhoods where they were conceived.
Smart Options, a lifesaving digital co-creation project. We asked Opel’s clients to send in the most innovative ideas that popped into their minds, things they still miss when they drive their cars.
Countless enthusiasts submitted a brainchild. A professional jury reviewed all ideas and judged that Kenny Devlieger's “Safety Air”, an alerting system for forgotten children, was the winning concept. We're working on the product development of this special option as we speak.
LDV United, Fost Plus and Ovam keep it clean
Litter. Everybody knows that it's not done and nobody wants to see it on the streets. Those times are luckily behind us now.
Unfortunately many people do still, very sneakily, throw away some litter. And then we tell ourselves that this one cigarette or chewing gum is not going to make the difference. However, nothing is less true. After all, other people think the same way every day. Because of this, we still find a lot of litter on our streets. That is why LDV United, Fost Plus and OVAM respond to these recognizable way of thinking and situations in outdoor, prints and three playfull radio spots.
First place for the University of Antwerp at the Euprio Awards
Behind the Science, the television series about the pioneering scientific research at the University of Antwerp, came in first at the Eurpio Awards.
Euprio awards the best PR-campaigns of European universities and - colleges. Behind the Science was aired on National Geographic Channel. High school graduates could, on a natural manner, get to know the future possibilities of a scientific study at the UA. The campaign approach trippled the media budget via PR. In Flanders alone one million people watched and it became the third most watched scientific programme on NGC. Moreover, the first 'Open Campusdag' attracted 34% more interested youngsters for scientific studies.
LDV United gets tourists to Antwerp
The next four years LDV United will work together with Antwerp Tourism & Congress to communicate with private tourists.
Antwerp T&C chose LDV United after a pitch competition. The jury loved that LDV started from the "uniqueness of touristic communication and wants to bring a modern and accessible image of Antwerp". They were also charmed by the strategy and positioning that "Antwerp has a rich history, but is still young of hart".
Quizzing on the radio with Opel
Opelstock.be is a handy tool to find your Opel between all Opel stock cars in Belgium.
To prove this, LDV United made 16 radio spots that were actually quizzez. Every spot described one specific stock car. If you listened carefully and found the car of the day first on opelstock.be, you were awarded with a full fuel tank.
5 Best of Activation Awards
Once more our campaigns were awarded during the annual Best of Activation Awards. Four times silver + one bronze = happiness + a lot of wood.
Silver was awarded to 'Thank you for not speeding', 'Ristorante del Grano' (2x) and 'Opel ADAM Fix'. Bronze was for 'It's possible inside the Combo'
Ristorante del Grano is Best Belgian Event 2012
During the annual Belgian Event Awards, Ristorante del Grano received gold in the category 'best event' and was also given the title of 'Best Catering 2012'.
Ristorante del Grano was a open-air restaurant that was created to launch the new whole grain lasagnes of Come a casa. It was openend for 2 weekends and served a 5 course dinner to 400 guests.
To launch the new free sport magazine Fan! we asked Johan -Bossie- Boskamp to have the first copy signed by as many sport icons as possible. He had one day to do it and people could guess how many signatures he would be able to get.
The preparations could be followed online in several web episodes. The campaign was further supported by tv and radio commercials.
Universiteit Antwerpen goes behind the science on National Geographic
For our new client Universiteit Antwerpen we created Behind The Science, the first Flemish documentary on National Geographic Channel.
Behind The Science zooms in on five scientific domains Universiteit Antwerpen is currently working on. This is an exciting way of recruting new students and positioning the university. Behind The Science will be aired in Flanders and in the Netherlands. The first episode will be broadcasted on March 21.
New client: Museum Plantin-Moretus
In a competition against serveral other agencies we recently won a new client: the Plantin-Moretus Museum. The jury was charmed by our storytelling approach that unites past and present.
The new brand identity will be used in the next exposition. The first campaign will be launched shortly after the summer.
Antwerp, European Capital of Sport 2013
The city of Antwerp was awarded the title of European Capital of Sport. The jury was most impressed by the number of citizens participating in sport activitites (active or passive). Therefore, we launch the sport year by congratulating all Antwerp citizens.
We also created a label that will be used on all sport-related activities in 2013, including merchandising (e.g. clothing).
Royal attention for the Adam Fix
During this year's Brussels Motor Show Prince Filip and cycling legend Eddy Merckx were most fascinated by the OPEL Adam, a new urban car with unlimited personalization possibilities. And one ultimate option: a fully integrated FlexFix bike plus carrier.
Adding children's drawings to speeding fines makes drivers think about their behaviour. And it provided us with a great prize: bronze at the Eurobest Festival! Double win!
LDV wins four IMC awards
Our campaign 'Dinnertime', that was launched last year to help parents gather their children around the dinner table, received 3 bronze IMC awards (brand building, direct en innovative idea) and 1 silver (integrated).
London has her now
Our design maven Lotte is joining the renowned branding agency Landor for a month. Follow her story at http://londonhashernow.tumblr.com/
Lotte, we miss thee.
Bart Gielen, our new creative director
From January onwards, Bart Gielen will be creative director at LDV United. Expectations are high, but he will meet up to them for sure.
Speeding tickets & children’s drawings
Everyone who gets a speeding ticket in the city of Antwerp receives a fine. And a real children's drawing, asking the offender to please lower speed in the city center.
The pupils of the schools in Antwerp made these drawings during the lessons road safety.
An original and personal note to get offenders back on track.
How's that for emotional blackmail?
Opel countdown: 150 hours
We celebrated the 150th birthday of Opel with a special activation.
During 150 hours there were pretty insane conditions on all Opel models.
To make sure everyone knew, we did a giant national countdown. People were informed via tv spots, radio commercials, newspaper ads, bannering and digital signage.
How trashcans become hot spots again
Sensitizing teenagers is a hard thing to do. Certainly when it's about throwing garbage in bins.
That's when we created special wifi poles and put them right next to garbage bins. They were strategically put all over Belgium in the neighbourhood of schools where a lot of youngsters just hang out.
Everyone close to the bins could enjoy free wifi. We also designed a multiplayer mobile game to engage them even more.
A fun and smart way to put garbage bins back in the center of attention.
Come a casa presents a world premier
4.2 acres of field
6 months of preparation
20 tables in a breathtaking place
& 1 farmer waiting for high summer
Come a casa and LDV launch 'Ristorante del Grano', a unique open-air restaurant in the middle of an enormous country field.
Check out www.comeacasa.be and reserve a table for you and your friends. The main dish: the new Come a casa whole wheat lasagnas.