Mooimakers: recycled ads
While brands advertise their products, we create advertising to chuck these products in the bin.
Even though three-quarters of Flemings are annoyed by litter, Flanders has a large litter problem. How come? Certain places evoke the wrong behaviour, such as car parks, petrol stations, bus stops, railway stations and the roadside.
It’s never too early to raise people’s awareness about where their litter should go. While large advertisers communicated about their products, we used the same image in the same place to communicate about throwing the product in the bin after use. That’s neat.