Het Nieuwsblad – Believers

SITUATION

We Belgians don’t show much faith in our national soccer team. Although we’re one of the best performing teams in the world, we’re still very critical on their chances of success.

SOLUTION

 ‘Het Nieuwsblad’, one of the main newspapers in Flanders, wanted to encourage Belgians to show their support for the national team. So, we came up with “Believers”, stimulating people to believe in their team. The believer-campaign was linked to a 5-week subscription to ‘Het Nieuwsblad’. Because if we believe in the chances of our team, 5 euro is peanuts to be part of this unique experience.