Devos & Lemmens turned 130

Celebrating a brand’s epic food heritage


Belgium’s favourite mayonnaise brand Devos & Lemmens turned 130 last year. 130 years during which mayonnaise has become deeply rooted in our Belgian food culture: 96% of Belgians has a jar of D&L mayonnaise in their fridge. How could we celebrate this birthday properly?


We decided to shine a spotlight on the one thing that’s the closest to our fans - the jars. There, we told the story about our brand and all of those who have made it big over the last 130 years. This all led to a unique interaction between customer and brand.