STAD ANTWERPEN

4 Best of Activation Awards

11.05.2012

4 Best of Activation Awards

Last night we went home with 4 massive BOA awards. The Advertiser's Jury handed out Bronze for 'Kaaiengedicht' and Silver for Dinnertime. The Creative Jury awarded Gold to 'Dinnertime', and the Press Jury gave its Coup de Coeur to 'Kaaiengedicht'.

Watch the casemovies of the award-winning cases here.

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Working for 492.000 people deserves a prize

27.04.2012

Working for 492.000 people deserves a prize

At the BVIC congress our employer branding campaign for the city of Antwerp was awarded 'Best Internal Employer Brand campaign of the Year'. The campaign was chosen for its strong strategy and its authentic message.

The main insight for this campaign is that when you work for the city of Antwerp, it's not the city, but its the 492.000 citizens that are your actual employer. It's them you are actually working for. How's that for adding value to your job?

 

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Living in Antwerp

16.04.2012

Living in Antwerp

Living in Antwerp is great. To promote the city as the best place to live, start a family or raise your kids, we created two parallel TV commercials about the lives of Johan and Tinne, and how they met in Antwerp.

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A special award for ‘Thank you for not speeding’

06.12.2011

A special award for ‘Thank you for not speeding’

Awards are like your children: you love them equally, but secretly one is always a bit special to you. We have received many awards for 'Thank you for not speeding' but the one we received today is a special one.

The Organization for Parents of Child Victims of Traffic Accidents gave us the 'Sinterklaas' award. This prize rewards inititatives for better traffic safety. Each year in Belgium, almost 350 young people under the age of 26 die in traffic accidents. OVK has over 1500 members throughout Belgium, all of whom are family members of a child who has died in an accident. And this is only the tip of the iceberg. For more information about the association: www.ovk.be.

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GOLD FOR ANTWERP

28.11.2011

GOLD FOR ANTWERP

Thank you for not speeding (city of Antwerp) was awarded with a Gold IMC Award!

The IMC European Awards reward the best activation campaigns in Europe. Not only did we receive gold, we took home the largest prize ever (35cm!). Literally a huge honour for us and for our client.

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Caution: clean floor

21.11.2011

Caution: clean floor

The new 'cleaner streets' campaign for the city of Antwerp was launched this weekend.

We used the typical 'caution, wet floor' signs to ask Antwerp citizens to keep the streets clean.

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Beautiful trash cans in Antwerp

17.11.2011

Beautiful trash cans in Antwerp

There are 2.800 trash cans in Antwerp. To motivate people to use them, we asked a dozen Antwerp artists to design a sleeve for them.

 

 

Antwerp city employees turned it into a teambuilding event and gave every trash can an overnight make-over.

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Ils Neuts nominated for Advertiser Personality of the Year

14.11.2011

Ils Neuts nominated for Advertiser Personality of the Year

Ils Neuts is one of the three nominees for Advertiser Personality of the Year.

Ils is Marketing & Communications Director at stad Antwerpen and having worked with her for many years we think this nomination is well deserved. The winner will be announced during the annual UBA Xmas Lunch in December. Fingers crossed for Ils!

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Bollekesfeest

27.07.2011

Bollekesfeest

Antwerp citizens give their all during the anual 'Bollekesfeest', an open-air festival where the best Antwerp products and local performers are gathered.

We created a series of tv commercials featuring Antwerp citizens that are preparing for the 'Bollekesfeest'. On Facebook people can give a 'Tournée Digitale' and get a free 'Bolleke' at the festival.

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European Care Award

30.06.2011

European Care Award

We received a Care Award for 'thank you for not speeding', a campaign for the Antwerp Local Police. This prestigious European award acknowledges campaigns that encourage corporate social responsibility.

The Care Award is already the third award for 'thank you for not speeding'. The campaign was recently awarded at the Best of Activation Award (gold) and at the Flemish Convention of Road Safety.

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MAS, seeing is believing.

25.05.2011

MAS, seeing is believing.

The MAS, the new museum on the Antwerp 'Eilandje' recently opened to the public. The museum is as impressive on the outside as it is on the inside.

Words can't describe the sensation of visiting the museum, so we didn't even try. You have to actually see it in order to believe its greatness. And that's exactly what we decided to tell people.

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Three winning best of activation cases

05.05.2011

Three winning best of activation cases

We love activating brands, and we’re very pleased our work doesn’t go unnoticed. Yesterday, during the annual Best of Activation Awards, we went home with one Gold and two Silver awards.

Discover the winning cases:

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If this wall could talk

18.04.2011

If this wall could talk

If the Antwerp 'Kaaimuur' could talk, it would tell overwhelming stories about the Schelde and everyone that ever walked beside it. Unfortunately, walls don't talk. So we asked Antwerp citizens to inspire city poet Peter Holvoet-Hanssen to write a poem about the 'Kaaien' and paint in onto the 'Kaaimuur'.

Antwerp citizens can post their memories, poems and thoughts on www.kaaiengedicht.be. Peter Holvoet-Hanssen will use their input to write his unique poem that will be painted onto the 'Kaaimuur' in June.

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Still crazy after all these years

06.12.2010

Still crazy after all these years

No matter how long you've been married, you should never take your partner for granted. The same goes for your clients.    

In a pitch with 3 agencies we convinced our client stad Antwerpen that we didn't take our partnership for granted. And that we'd love to keep working for them. And so we will.

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Antwerp European Capital of Sport 2013

02.12.2010

Antwerp European Capital of Sport 2013

The city of Antwerp sent in a candidature to be European Capital of Sport 2012. We created a promotional film around the main asset in the candidature: Antwerp lives and breathes sport.

The title for 2012 went to Istanbul, but the judges were so impressed with the Antwerp candidature, the city was at once chosen to be European Capital of Sport 2013.

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Real heroes among us

20.10.2010

Real heroes among us

Meet the real heroes of Antwerp: the men and women who keep our streets clean all year long. We created a tv commercial in their honour.

The song we used is "Antwarpe", originally by De Strangers, and for the occasion performed by Axl Peleman. It's a song about the love for the city of Antwerp. After all, how can you continue to litter in a city you truly adore?

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Antwerp says thank you

16.09.2010

Antwerp says thank you

We gave Antwerp citizens the opportunity to personally thank drivers for not speeding in their street.

10.000 special boards and many, many enthusiastic Antwerp citizens, made sure our traffic campaign for the city of Antwerp did not go unnoticed.

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High expectations

21.06.2010

High expectations

To promote the Tall Ships Races in Antwerp we did what we first thought to be impossible: create a tv commercial about the Tall Ships Races, without having any real large ships to film.

This summer the city of Antwerp will be welcoming the Tall Ships Races. With no ships to shoot, we used shadows and created the illusion of tall ships sailing into the port of Antwerp.

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Scheldekaaien

10.02.2010

Scheldekaaien

In 2009 the city of Antwerp started with the new design for the quayside. Because of the special bound Antwerp citizens have with the quays and the river, they were asked to share their ideas for the new design.

In 2010 the 'citizen-inspired' plans were finished and everyone was invited to look into them.

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Antwerp is getting better all the time

29.10.2009

Antwerp is getting better all the time

The city of Antwerp promotes living in Antwerp in Brussels Airport showing Antwerp's most eminent places and buildings.

   

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GOUDEN WELP FOR STAD ANTWERPEN

22.10.2009

GOUDEN WELP FOR STAD ANTWERPEN

Yesterday we received the Gouden Welp 2009 for our commercial 'Living in Antwerp'!

    

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“Living in Antwerp” best corporate image film

29.05.2009

“Living in Antwerp” best corporate image film

Our “living in Antwerp” film has been awarded as best corporate image film at the Festival for Company Films.

The jury consisted of communication professionals, journalists and film director Lieven Debrauwer, former winner at the Cannes Film Festival.

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DE MORGEN LIKES LIVING IN ANTWERP

10.04.2009

DE MORGEN LIKES LIVING IN ANTWERP

The decision to live in a city (or not) is often an emotional affair. So we designed a touching TV spot for the city of Antwerp, proving – in a typically modest way – that we have everything we need right here.

De Morgen placed our spot in its Top 5 for the first quarter of 2009, calling it warm and gorgeous. We couldn’t agree more.

It’s great to live and work in Antwerp. Trust us, we know. Everything is nearby: shops, playgrounds, buses and train stations, sports facilities, theatres. Exactly what young families are looking for.

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Together for cleaner streets

02.03.2009

Together for cleaner streets

Would you continue to litter once you found out how much effort it costs to clean up after you?

The city of Antwerp invests a lot of time and efforts into keeping the streets clean. Cleaner streets are a everyone's responsibility.

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Bollekesfeest

01.08.2008

Bollekesfeest

Because we all love to endulge ourselves.

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Thank you for not speeding

15.05.2007

Thank you for not speeding

When you want to convey drivers to drive slower, you can either tell them to, or you can let citizens thank them for doing so.

We invited Antwerp citizens to create their own Thank You ad and use it to stimulate drivers to drive slower.

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Are you up for it?

07.03.2007

Are you up for it?

Young recruits often seem to think being a police officer in Antwerp is nothing more than 'catching the bad guys'. They couldn't be more wrong.

Real police work is not what you see on TV. It requires empathy, a strong personality, good social skills and love for the city of Antwerp.

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