5 Best of Activation Awards
Once more our campaigns were awarded during the annual Best of Activation Awards. Four times silver + one bronze = happiness + a lot of wood.
Silver was awarded to 'Thank you for not speeding', 'Ristorante del Grano' (2x) and 'Opel ADAM Fix'. Bronze was for 'It's possible inside the Combo'
Royal attention for the Adam Fix
During this year's Brussels Motor Show Prince Filip and cycling legend Eddy Merckx were most fascinated by the OPEL Adam, a new urban car with unlimited personalization possibilities. And one ultimate option: a fully integrated FlexFix bike plus carrier.
Opel countdown: 150 hours
We celebrated the 150th birthday of Opel with a special activation.
During 150 hours there were pretty insane conditions on all Opel models.
To make sure everyone knew, we did a giant national countdown. People were informed via tv spots, radio commercials, newspaper ads, bannering and digital signage.
The one thing Germans are really good at
We created new radio commercials for the Opel Corsa, highlighting the one thing Germans are really good at: building superior cars.
Opel launched the new Combo, a lightweight transporter with cargo space up to 1000 kg. The best in its category. To prove the spaciousness of the cargo hold we decided to set up an interactive experience: it's possible inside a Combo.
On www.hetkanindecombo.be people could challenge Opel's Combo crew with whatever challenge popped to their heads: a horse, stagediving, play a game of tennis, a lion, do a ballet performance, ...
During the 4 day challenge 892 challenges where entered. 22 challenges were accepted and could be followed through a livestream. Only one challenge was not possible inside a Combo.
Opel claims the Brussels Motor Show
During this year's Brussels Motor Show ('Autosalon') Opel has nothing to fear. The brand is so sure about its conditions and proud of its models that it simply took over the 'Autosalon', by naming it the 'Opelsalon'.
And what about other car brands? Well, Opel has saved them a spot at the Opelsalon. So it is easier for you to compare and see for yourself that Opel has in fact the best conditions.
Wir leben Opel
We are proud to announce that Opel Belgium is our new client. After 40 years of working with the same advertising agency, Opel Belgium is ready to breathe new life into the brand. And so are we.