To launch the new free sport magazine Fan! we asked Johan -Bossie- Boskamp to have the first copy signed by as many sport icons as possible. He had one day to do it and people could guess how many signatures he would be able to get.
The preparations could be followed online in several web episodes. The campaign was further supported by tv and radio commercials.
Het Nieuwsblad forecasts the weather
We developed an online experience to launch the new weather webapplication by Het Nieuwsblad.
With a 14 days forecast for 8 million places worldwide, it is a spectacular weather application. Therefore we created an equally spectacular launch campaign.
Het Nieuwsblad gets everyone to ride a bike
Het Nieuwsblad launches cycling routes with the best hotspots in Flanders. Navigating through the countryside was never this easy. Everyone can do it.
Men think about it every 7 seconds
Cycling. Every 7 seconds. Therefore Het Nieuwsblad designed 'De Wielergids' (cycling guide). So men can read about cycling every time they think about it.
We created radio commercials to promote 'De Wielergids' which will be enclosed in Het Nieuwsblad on February 15.
Don’t rely on you man for your Valentine’s gift
Valentine's Day. There is no way of telling whether your boyfriend or husband will remember it. Therefore, Het Nieuwsblad makes sure you don't end up empty-handed on the most romantic day of the year.
Het Nieuwsblad offers a special discount of 40% on perfume. Women can collect coupons and buy their preferred perfume themselves.
Het Nieuwsblad Sportkalender
Men don't need agendas or complicated planning tools that stick to their refrigerator. Once they have their copy of the "Sports Calendar", they know exactly which dates to save.
Check out our tv and radio commercials for the "Sports Calendar".
Good news! Two new clients: Het Nieuwsblad & NIBC Direct
Since it has been buzzing in our offices lately, we’re looking for new account colleagues to join our troops. The challenge? Book a date with our account directors Petra De Roos (email@example.com) or Ann Hostens (firstname.lastname@example.org) and convince them of your unseen skills.
Oh, by the way. More exciting news coming up soon!