How trashcans become hot spots again
Sensitizing teenagers is a hard thing to do. Certainly when it’s about throwing garbage in bins.
That’s when we created special wifi poles and put them right next to garbage bins. They were strategically put all over Belgium in the neighbourhood of schools where a lot of youngsters just hang out.
Everyone close to the bins could enjoy free wifi. We also designed a multiplayer mobile game to engage them even more.
A fun and smart way to put garbage bins back in the center of attention.
A lost & found campaign against littering
Last year we launched a campaign to make littering history. This year we dramatized the proposition even more by stating that there is no such thing as litter, only lost items.
After all, if littering is outdated, then everything people leave behind on public domain, was dropped accidentally and must be returned to them at once.
Let’s make littering history
Three out of four people are completely fed up with litter. We can't blame them. After all, isn't it absurd that we, decent 21st century people, still can't seem to bin properly?
We launched a participative campaign for Fostplus and OVAM, motivating people to help us ban littering for once and for all.