DE STANDAARD |
05.09.2011
Generous launch of DS weekly
To launch its new weekly, we created a generous campaign for De Standaard. Everyone that bought a newspaper (any newspaper) on Saturday, August 27 received a copy of the weekly.
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28.10.2010
Brugge vs. Anderlecht
Some may find it hard to believe, but there's more to life than football. There's art, for example.
But don't worry, De Standaard will be happy to deliver you from your lack of cultural knowledge.
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24.10.2010
Spelling mostakes ruin your story
Therefore De Standaard launches the "Taalbijlagen", 5 inserts enclosed in De Standaard which should keep you safe from embarrassing spelling mistakes.
To promote the inserts we illustrated the impact of bad use of language in a radio commercial and two print ads.
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21.09.2010
Do not disturb
I'd like to share something about our new campaign for De Standaard. But not now: I'm reading my newspaper and can't be disturbed.
Seriously ... not now.
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18.09.2010
The first DIY ad for De Standaard
We created the first do-it-yourself ad to announce a unique sticker album with the complete oeuvre of Wim Delvoye.
The sticker album was designed by Wim Delvoye and freely enclosed with De Standaard. Readers could collect the free stickers in the weekly edition of their newspaper and complete their album.
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23.06.2010
De Standaard entertains your kids
Don't let your kids get bored this summer. Take them on a fun trip with the €10 coupon you'll find in De Standaard. Trust us, you don't want to take the chance of letting them explore their own ways of killing time.
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08.06.2010
The Fine Art of Writing Copy
Our copywriter and direct mailing specialist Johan-Lou Verwimp came in second during “De Gouden Veer” ceremony 2010.
“De Gouden Veer” is a prestigious prize awarded to sublime writing. Johan-Lou received an honourable mention for ‘Black Music’, a direct mailing he created for De Standaard. The letter mixed the features of the newspaper with song titles of the free cd-box ‘Black Music’ the prospect received when he subscribed to the paper.
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18.05.2010
Advertising on bank statements
A scoop for De Standaard: advertising on bank statements.
To communicate the new editorial series “Geld maakt gelukkig” (Money makes people happy), De Standaard transferred 1 Euro to the bank account of a selection of 3000 loyal subscribers, with the cryptic message: “Money makes you happy, now in De Standaard”.
A direct mailing for 1 Euro, how interesting is that?
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03.05.2010
Silver INMA Award for De Standaard
Last week De Standaard was awarded a Silver INMA award for the 'Photography' campaign. During the award ceremony, that took place in New York, De Standaard came in second in the category 'Brand Awareness Across Platforms'.
The INMA Awards are the global newsmedia industry's premier competition, rewarding excellence in marketing.
Discover our 'silver' campaign here: http://www.ldv.be/news/de-standaard-photography/
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08.04.2010
De Standaard Congokrant
On 24 April De Standaard publishes the Congokrant, a unique theme newspaper on the relationship between Belgium and Congo. With each Congokrant you'll receive a free entrance ticket for the Africa Museum in Tervuren.
Several Belgian and Congolese public figures, such as Marc Reynebeau, Zap Mama and Ronny Mosuse, talk about the connection between both countries, after 50 years of Congolese independence.
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04.03.2010
We’re nominated!
We're proud. Our campaign for De Standaard Photograpy has been nominated for the INMA Awards 2010. And our campaign The Steamy Room for Pearle is nominated for the World Retail Awards.
Check out the nominated campaigns:
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17.02.2010
Make sure you get in
To participate in this year's edition of 'De Nacht van het Examen' you have to survive the qualification round. But for the brave and bold, there are always other ways to get in.
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19.10.2009
Thou shalt not make spelling mistakes
The first commandment of article writing according to De Standaard : "Thou shalt not leave spelling mistakes in published articles."
De Standaard shares his passion for language.
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18.09.2009
De Standaard photography
“A picture is worth a thousand words.” (Chinese proverb)
“A picture is worth two pictures.” (De Standaard)
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10.06.2009
Gold Effie for De Standaard
"After 2 minutes I knew that onverantwoord interessant would do a great job for De Standaard", says Peter Vandermeersch, editor in chief.
Finally, 5 years later, we convinced the Effie jury. But even more important: "Onverantwoord interessant became much more than a baseline, it is now an attitude for the editorial and the commercial staff."
Oh, and for those who missed the award ceremony, we also made a little movie to explain why the Belgian Effie champion VVL/BBDO did not win an Effie award this year.
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03.06.2009
De Standaard spoils summer camps
It will probably ruin their summer camp, given the fact that it is an irresponsibly interesting (onverantwoord interressant) newspaper, but De Standaard is doing it anyway …
They offer all Scout, KSA, Chiro and other camp leaders a free subscription during their summer camp. And what’s more, everyone that subscribes can win 15.000 euro worth of camping equipment and supplies. No doubt they will need it.
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27.05.2009
De Standaard in space
Belgian astronaut Frank De Winne goes back into space today. He leaves for 6 months International Space Station, only to investigate the effects of reading De Standaard in space. We wish him good luck.
05.05.2009
DE STANDAARD - KNOW WHO YOU’RE VOTING FOR
Exciting times for newspapers. The elections are but a month away and politicians try to win our sympathy in every conceivable way. But LDV tries to convince you that it should take more than a pretty face or a familiar name to win your vote.
De Standaard will provide you with that ‘more’. What does De Standaard have to offer? The newspaper and its website, but also voting tests, special files, exclusive interviews and even the first ever (!) political speed dating opportunity. So nobody will have to rely on coincidence to determine his vote. Everybody will know.
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17.03.2009
Irresponsibly interesting sponsor ads
CANVAS sponsor ads.
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15.03.2009
DE STANDAARD ONLINE - IRRESISTIBLY INTERESTING
People act irresponsibly when they feel the urge to visit De Standaard Online. New print advertisements and billboards illustrate this.
154.039. That’s the average number of daily visitors to De Standaard Online in 2008. The site’s so irresistibly interesting that people will do anything to get the latest news.
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19.09.2007
Lama Gods?
De Standaard helps you to refresh your knowledge of art with 10 art books.
We developed a campaign and online quiz.
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