Opel launched the new Combo, a lightweight transporter with cargo space up to 1000 kg. The best in its category. To prove the spaciousness of the cargo hold we decided to set up an interactive experience: it's possible inside a Combo.
On www.hetkanindecombo.be people could challenge Opel's Combo crew with whatever challenge popped to their heads: a horse, stagediving, play a game of tennis, a lion, do a ballet performance, ...
During the 4 day challenge 892 challenges where entered. 22 challenges were accepted and could be followed through a livestream. Only one challenge was not possible inside a Combo.
Lampiris recycles advertising campaigns
If you are a supplier of green energy, you want your advertising to be equally eco-friendly. Therefore we printed our new campaign for Lampiris on old advertising campaigns of other brands.
The result: 100% recycled advertising for 100% green energy.
Lampiris and Velo make Antwerp greener
Green energy provider Lampiris wants to make Antwerp a greener city by promoting its 100% green energy. What better way to do this than by using the Antwerp public bikes (Velos) to generate energy to light up our campaign message.
Special billboards were designed and Velos were placed in front of them. People could step onto the bikes and light up the billboards simply by cycling.
If this wall could talk
If the Antwerp 'Kaaimuur' could talk, it would tell overwhelming stories about the Schelde and everyone that ever walked beside it. Unfortunately, walls don't talk. So we asked Antwerp citizens to inspire city poet Peter Holvoet-Hanssen to write a poem about the 'Kaaien' and paint in onto the 'Kaaimuur'.
Antwerp citizens can post their memories, poems and thoughts on www.kaaiengedicht.be. Peter Holvoet-Hanssen will use their input to write his unique poem that will be painted onto the 'Kaaimuur' in June.
Lampiris loves Valentine’s Day
Save a tree: carve your Valentine’s Day message in a virtual tree on www.lampiris.be
A link to the website of De Standaard or Le Soir will be sent to your beloved. He or she will see your message in a banner on either homepages.
6 p.m. Dinner’s ready. But your children aren’t. They’re glued to the TV. Isn't there a more effective way to get them around the table than screaming your lungs out? Come a casa believes there is.
Come a casa lets mums and dads record their very own tv commercial to instruct their children to come to dinner. Record a message with you webcam and choose a channel and a time for the commercial to be broadcasted. Bet your children will be blown away when they see mum or dad on tv...
Back to face2face
Forget Facebook. Forget MSN. Time to get face to face (again) with your friends. Therefore Come a casa launches face2face.be.
On face2face.be you can invite your friends to join your table. Every guest can choose his or her favourite pasta dish. Come a casa gives away free pasta diners to 500 lucky tables.
Antwerp says thank you
We gave Antwerp citizens the opportunity to personally thank drivers for not speeding in their street.
10.000 special boards and many, many enthusiastic Antwerp citizens, made sure our traffic campaign for the city of Antwerp did not go unnoticed.
True or false?
The 7 year warranty Kia offers to all its customers sounds too good to be true. Therefore we submitted Benoît Morrenne (CEO KIA Belgium) to a lie detector interrogation and made him answer questions about the warranty.
Watch the lie detection test on www.degarantievankia.be and find out how Benoît did.
Think Media reaches all men, even yours
Men never listen to what their girlfriends or wives are saying, especially when it comes to household chores. We therefore gave female media buyers the chance to get through to their man via print ads in Think Media magazines.
Think Media Magazines is a print media agency for man-oriented magazines (sports, fast cars, babes & gadgets). With our B2B campaign we convinced media buyers that they should buy media space in Ché, P-Magazine, Menzo,... whenever they try to get through to men. We asked them to leave a message for their own man on www.bereikjeman.be (getthroughtoyourman.be), some of which were chosen to be in the print campaign.
Yes, we Kanne (vv)!
TV advertising remains a strong medium to make your brand famous. But rather than taking this at face value, we proved it by putting an unknown local football team on the map.
For our client vmmtv, we joined forces with Kanakna to demonstrate the power of TV advertising.
IDA HELPS YOU FIND YOUR TENT
Sorry guys, you no longer have alcohol as an excuse for ending up sleeping in the wrong tent (next to the wrong blonde).
For our new client iDA (alcohol and drugs prevention) we handed out 3.000 giant balloons at Belgian festivals to help people reach their tent safely. Each balloon could be personalized. So if you still woke up next to the wrong boy or girl, you’ll have some explaining to do.
COME A CASA - THE BIGGEST FAMILY
Thinking about having children? Now would be a great time to go for it! Come a Casa plans to give away a genuine Italian lasagne party to the largest family in Belgium!
We don’t know what you’ll be doing on June 2, but families in Italy will gather around La Mamma’s generously set table to celebrate the country’s National Day.
Come a Casa, the brand that brings the taste of the south to your dining, is joining the party by looking for the largest family in Belgium. Until May 25, you can upload your family tree to www.degrootstefamilie.be.
PEARLE STEAMY ROOM
Sneaking into the locker rooms to peep at sexy girls and boys is probably something we’ve all dreamt about at some point in our lives. We made the fantasy a virtual reality at www.thesteamyroom.be.
The twist is that you’re wearing your glasses and need to wipe them constantly! LDV United created this online campaign to promote Pearle contact lenses.
Sometimes you’d rather wear lenses
Just before the start of the big summer festivals we launched a campaign for Pearle contact lenses. We wanted to convince youth to wear lenses every once in a while.
For example when they go to their favourite festival.