Brugge kaas – Sliced cheese

SITUATION

Brugge Kaas is one of the best-known cheeses on the Belgian market, but is mostly linked to their hero product, Oud Brugge. But how to make our customers realise that they can buy their favourite block of cheese in slices as well?

SOLUTION

We dramatized the inconvenience of not having pre-sliced cheese in a regular, day-to-day environment. We showed how a young child had to take care of her own spread for lunch by bringing an entire wheel of cheese to school, firmly buckled to her backpack. The message is as clear as it’s simple; there’s also an easy way to enjoy your favourite cheese on your bread: slices.